Brand Manager

  • Company: Moët Hennessy Diageo China
  • Location: China
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MHAP00128
  • Date of publication: 2018.03.13


To help developing Classivm annual brand strategy and brand plan

To help in getting deep consumer/customer understanding via researches and market visits

To lead HC digital communication with insight on planning and execution

Together with Marketing Manager to develop new promotion ideas and promotion plan in E-Commerce platform with biz environment understanding

To work with agency and bartenders on ‘creative way of drinking' development and communication, then adapt to on-trade drinking environment

To monitor and track A&P spend and commitment in accordance with volume

To develop merchandising items and display guideline for both on/off premise usage

To set up promotion tracking database / system and provide monthly tracking report


Bachelor degree is required.

Fluent in spoken & written Mandarin & English

Minimum 5 years marketing experience within a variety of consumer goods environments (including development and launch of new products)

Good marketing sense and insights on consumer understanding brand management knowledge on the brand positioning/ social digital communication / e-commerce / promotion / merchandising