Brand Manager

  • Company: Moët Hennessy Philippines Inc
  • Location: Philippines
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MHAP00133
  • Date of publication: 2018.04.12

Position

1.Brand Planning

  • Develop annual marketing plans with clear objectives and sound strategies for specific brands and trade channels to achieve short and mid-term brand goals.
  • Manage inventory at targeted company levels while ensuring uninterrupted supply to cater to market demand.
  • Active management A&P spends to achieve agreed level of brand contribution.
  • Develop together with sales force accurate sales forecast and control inventory level at company target level.
  • Monitor the various aspects of brand performance through field visits, research, trade responses on a regular basis.
  • Generate and submit regular marketing reports to brand owners as required on a timely basis.

 

2.Advertising and Promotion

  • Manage and work with all external agencies to ensure clear understanding of brands' objectives and agencies to achieve timely and highest level of professional excellence.
  • Monitoring, control and evaluation of all advertising and promotion spends to ensure deployment as planned.
  • Develop creative promotional campaigns for specific trade channels to achieve set brand and sales objectives.

 

3.Business Development

  • Source of Growth Analysis:
    • Identify opportunities within and without the current business model to optimize brand's volume and revenue growth.
    • Market scanning to determine trade and consumer insights that can be used to drive brand strategies.
  • Rationalization of product mix to improve brand contribution.
  • Contribute to regional and international initiatives in improving current brand/business management systems.

 

4.Supervision

  • Monitor performance of sales team in implementation of pricing, distribution, promotional and merchandising plans to ensure adherence to brand objectives/parameters.

Profile

Bachelor degree is required.

Fluent in spoken & written English

Minimum 5 years marketing experience within a variety of consumer goods environments (including development and launch of new products)

Good marketing sense and insights on consumer understanding brand management knowledge on the brand positioning/ social digital communication / e-commerce / promotion / merchandising

Apply