Manage the progress of advertising and promotional activities for the relevant brands and support the activation of the brand values and DNA throughout the nation.
Plan, implement and manage on-site activities, post project follow-ups and project budget controls.
Spend sufficient time in the trade to understand the minds of trade, consumers and competitors.
Coordinate with the Sales and other departments to ensure maximization of promotion and brand publicity.
Conduct regular market visit to understand both trade need/update, consumers trend, key competitors' update and to foster relationship with key trade partners.
Identifies precisely the customer & consumer insight then implements/ monitors all relevant marketing activities from concept development, production to launching on site to achieve the desired premium positioning.
Propose innovative promotional activities.
Employ suitable advertising and promotion agencies to assist in imagery and below-the-line work (in line with the regional guidelines).
Prepare and develop annual brand & budget plans for the relevant brands in accordance with guidelines.
Monitor the cost of advertising and promotion (A&P) budget for assigned brands within budgeted limits.
Evaluate marketing activities and product branding projects to ensure the effectiveness of each activity.
To assist and work with marketing manager in reporting including monthly review, business review, Maison review, key competitor review, etc.
And to ensure timely follow-up, tracking and execution on key projects and key channel related matters.
5-7 years of relevant experience (consumer goods / luxury goods environment, including ATL, BTL and product launches ) with an international company with 2 years in managing position and a good commercial acumen within the FMCG/ Beverages/ Wines & Spirits industry.
University graduate major in Business / Marketing or equivalent.
Bilingual (Fluent in English and Tagalog), knowledge of French is appreciated.
Creative and effective planning, presentation and negotiation skills.
A high degree of personal presence with good networking, influencing and communication skills.
Highly motivated individual, energetic, enthusiastic and team orientated Commercially and strategically aware, customer focused, cross-culture sensitive.
Excellent team player who demonstrates open-minded leadership capability