Brand Manager - Moet & Belvedere

  • Company: Moët Hennessy Diageo China
  • Location: China
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MHAP00186
  • Date of publication: 2018.08.27


- To assist and work with marketing manager on brands' activations, which shall include planning, implementation, on-site management and post project follow-up and tracking / wrap-up, and project budget control & management.   - To lead and manage key channels with support from marketing manager: MOT, which shall include POSM planning/arrangement, various tactical promotion planning/execution, visibility/merchandising, etc.   - To assist marketing manager in developing annual brand plan for Moet & Chandon and Belvedere.   - To assist marketing manager in reporting including monthly review, business review, Maison review, key competitor review, etc. And to ensure timely follow-up, tracking and execution on key projects and key channel related matters.     - To conduct regular market visit to understand both trade need/update, consumers trend, key competitors' update, and also to foster relationship with key trade partners.


Education: - University graduate or above, major in Business/Marketing.   Languages: - Excellent bilingual (English and Chinese mandarin) skills  Professional experience & know how: - Minimum 5 years product management experience with an international luxury/consumer goods company. - Solid brand management and marketing management experience from consumers/luxury goods environment including ATL, BTL, PR and new product launch experience.  Knowledge: - Strong knowledge of China market and consumers Good understanding of FMCG/spirits industry   Skills Objective and result oriented Priority setting and follow up Time management - Cost control Personal & interpersonal skills: - Strong commercial marketing sense and be insightful on consumer understanding - Good creative and strategic thinking as well as logical analytical skills