Brand Manager - New Brand AGS (m/f/d)

  • Company: Moët Hennessy Germany
  • Country / Region : Germany
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MHE01149
  • Date of publication: 2021.01.11

Position

The Brand Manager is responsible for the brand management of a new brand for AGS. The mission is to launch, establish and create value for the brand by building brand equity with the consumer target over the long term, whilst creating below the line activations to support short term sales achievement.

The Brand Manager will recommend, develop and execute the local brand strategies and marketing programmes in line with the global brand strategy.

BRAND MANAGEMENT / STRATEGY

  • Lead the launch of the brand and develop AGS brand plans across all touchpoints (ATL, BTL). Ensure tracking of results and recommend adjustments to plans accordingly.
  • Lead strategic development of annual brand plans/three year plans in accordance with brand, sales and financial targets and in line with global strategies.
  • Be responsible for communication and custodianship of brand strategies internally and influence the commercial agenda of the brand in line with the brand objectives.
  • Develop research programmes in conjunction with Marketing Insight Manager when required.
  • Achieves sales and profit contribution 

 

COMMERCIAL / TRADE MARKETING

  • Set objectives with the On & Off-trade sales teams, jointly developing plans for channels and key accounts (direct or via AGS marketing center). Key focus will be to develop and operate within new and different distribution strategy to optimise results in light of overall MH portfolio.
  • Work closely with Corporate Sales teams to promote the brand.
  • Work with the AGS marketing center to develop and evaluate trade focused programmes.
  • Be accountable for the development, implementation and control of brand activations.

 

COMMUNICATION / EVENTS

  • Collaborate with the AGS PR & Communication Team to agree on PR objectives, develop focused PR strategies / activations, and set KPIS.
  • Brief / work in cooperation (jointly with the AGS media manager) with the media agency to develop impactful and successful media plans with focus on digital, influencer/WOM and UGC.
  • Lead and support launch roadshow in strong collaboration with central MH team.
  • Brief (direct or via AGS marketing center) creative/production agencies. Set budgets. Oversee execution. Evaluate results.

 

OTHER RESPONSABILITIES

  • Take direct responsibility for budgetary control of brand with monthly reporting.
  • Regular reporting and analysis of brand performance and key KPIs
  • Work with the finance/controlling teams to agree on forecasts and allocations.
  • Work closely with the customer service team and logistics.
  • Regularly spend time in trade and keep up to date with competitor activity across the marketing mix

Profil

Education :              Degree level    

 

Languages :            German, English fluent, french at business conversation level

 

Professional experience: Luxury industry, drink industry experience is a plus, strong brand management experience (minimum 5 years of experience)

 

Technical & management skills:

Business thinking

Strong commercial skills

Structured and methodological approach.

Pro-active leadership skills.

Ability to develop relationships, good presentation and ability to interact at senior level in large corporations

Excellent communicator & team player

Project management skills

 

Personal & interpersonal skills:

Drive for results 

Solutions orientated

Drive for Creativity / Innovation

Influencing and negotiating Skills

Attention to detail

Effective team player, collaborative

Affinity to wines and spirits category

Dealing with ambiguity

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