Brand Manager TAG Heuer Saudi Arabia

  • Company: TAG Heuer Middle East
  • Location: Saudi Arabia
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: TAGH00525
  • Date of publication: 2019.07.15


TAG Heuer: The Swiss Avant-Garde watchmaker since 1860.  Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future.

Our slogan #DontCrackUnderPressure is more than a claim - it is a mindset. If you like challenges, out-of-the-box thinking and team work, there is an opportunity for you in KSA to join an agile and truly entrepreneurial Middle East Team looking for a highly motivated Brand Manager based in Saudi Arabia.



Reporting directly to the Sales Director and KSA Distributor. This senior position is in charge of the KSA market, managing TAG Heuer distribution in major cities: Riyadh, Jeddah, Dammam, and Makkah.


Expert of the market, you are fully responsible for the full 360* of the brand distribution in KSA. Working closely with the Sales Director and distributor of KSA, driving the Sales Staff motivation on a daily basis. Ensuring a daily presence on the floor connecting with Sales Staff in both Retail & Wholesale and developing action plans on how to improve versus competition and meet growth targets. Working in conjunction with the Retail Team to ensure Brand guidelines are met across all stores along with the Marketing Team to support with the local contacts on implementing the annual marketing plan.





A STARTUP MINDSET: You are dynamic with a positive spirit ready to work in a startup mode environment.

Your open-minded and self-starter attitude helps you to work effectively in a fast-paced and dynamic environment. You are rigorous, energetic, self-motivated and results-oriented thanks to strong organizational skills.


AN ENTREPRENEUR APPROACH: You have proven that you are organized with an ability to manage projects in full autonomy. We expect you to create performance-led activations while never losing sight of our customers. You'll need to have a high level or communication with a go to market approach, ensuring implementation to drive sales.


A GLOBE TROTTER AUDACITY: You love going above and beyond whether it is through proposing out of the box solutions but also traveling to put in action your work. You adapt easily to changes and you will bring up new ideas and solutions with strong analytical skills.


A RETAIL AGILITY: You have a strong understanding of the retail environment in fast moving industries. You are creative and passionate about new trends in lifestyle, arts, new technologies and sports!


A BIG ATTENTION TO SMALL DETAILS: From handling data with accuracy to ensuring perfect execution of your work, you are focused and organized.


Your experience

  • Master degree 
  • 5+ Years mixing Retail and Marketing experience in FMCG or luxury Industry
  • Fluent in Arabic and English (written & spoken), French is a plus.
  • Proven good understanding of the luxury environment and of the Middle-East culture
  • Delivered brand and category growth for premium brands - in mature market conditions
  • Strong negotiation skills & Inspirational personality to drive projects
  • Exited to live in Saudi Arabia

Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

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