Brand Manager - Veuve Clicquot

  • Company: Moët Hennessy USA
  • Location: United States
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MHUS00268
  • Date of publication: 2018.04.03

Position

The Veuve Clicquot Brand Manager will develop and execute the strategic marketing programs, focusing on driving Clicquot's presence and business in the On-premise.   The Brand Manager will be responsible for delivering creative plans, working closely with the regional sales teams, managing associated budgets and ensuring the growth objectives are met.

BRAND STRATEGY [40%]
  • Work with the Brand Director to develop a clear and concise on-premise strategy with particular focus on:
    • BTG/BTB Rituals
    • Night Programs
    • Flagship Program
    • Champagne Strategy
  • Autonomously develop, create, plan and execute consumer driven activations, tools and rituals to support the key programs and ultimately growth in the on-premise channel.
  • Develop strong working relationship with the Maison to outline market specific needs, and provide feedback on activations and tools.
  • Work closely with Champagne Strategy director to ensure the brand strategies are clearly communicated to the Specialist Universe.
  • Create exciting and compelling brand presentations, guidelines and tools to ensure internal and external buy-in
  • Provide clear executional direction and guidelines to Sales organization.
  • Participate in the overall Brand and business planning process.
  • Track KPIs and measure program effectiveness.

 

COMMERCIAL & BUSINESS ANALYTICS [25%]

  • Lead business analysis including sales, market trends, competition, consumer behavior to identify opportunities for growth.
  • Deliver quarterly business analysis that drives market level insights for action.

 

FINANCE & OPERATIONS [15%]

  • Manage and track A&P budget, ensuring spend is prioritized against brand priorities and growth opportunities.
  • Work closely with Operations in forecasting US needs and ensuring product availability.
  • Ensure volume growth objectives are met.

 

ORGANIZATION [20%]

  • Become a respected player within MHUSA and work closely with Regional BDMs, Sales teams, Distributors and Retail partners to gain input and support to effectively execute commercial plans.
  • Work closely with the Communications Team and leverage their expertise to help deliver the on-premise strategy.
  • Work effectively in Maison/Region matrix.
  • Develop close working relationships with the other Champagne teams to deliver stronger portfolio strategies.
  • Manage agency relationships
  • Work closely with the Centres of Excellence and leverage their expertise to develop stronger plans.
  • Regular interaction with Operations, Finance and Legal teams.
  • Develop product expertise, and a strong sense of market dynamics through training, market visits, and frequent customer interactions.

Profile

REQUIREMENTS:

 

Education:    Marketing or Business Degree preferred

 

Languages:  English, working knowledge of French a plus

 

Professional experience & know how:

  • 5-7 years brand marketing experience in consumer-packaged goods or luxury environment.
  • Experience working within the beverage alcohol & 3-tier system is a plus.
  • Experience working in partnership with Sales required.
  • Strong leadership, relationship management and communications skills.
  • Strong analytical skills.
  • Strong sense of aesthetics, luxury, and have an attention to detail.
  • Exhibit a keen ability to be proactive, as well as handle a multitude of projects at one time.
  • Ability to work with all levels of the organization and must be able to adapt to various work styles.
  • International experience a plus.

 

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