> To deliver the brand vision at store level.
> To follow up implementation of training guidelines in our key doors in London and the south of the UK.
> To develop the technical and product knowledge of our counter teams and store employed consultants through instore coaching and leading by example in the sales environment.
> To assist in the delivery of retail sales targets in our key doors.
> Act as a brand ambassador and ensure effective communication of brand values.
> To support our retail teams in agreed new doors and drive business in key Space NK doors.
Sell-through, Training & Events
> To develop product knowledge and technical skills in all Acqua di Parma Beauty Consultants instore in key doors, in line with Acqua di Parma brand vision, marketing plan and training guidelines.
> Follow up areas of development in store following Mystery Shopping for the UK & Ireland.
> Support the Training Manager at the bi-annual and Christmas Beauty Consultant training sessions.
> Motivate and empower beauty consultants to increase sales by using Acqua di Parma selling techniques and building brand awareness in store.
> Where applicable, assist the sales team in the successful implementation and achievement of targets of instore site activity and events.
> In partnership with the Area Managers, evaluate key focus areas by store/individual and complete regular observation, coaching and feedback in store.
> To support temporary staffing with training and motivation in key stores where applicable.
> Ensure store management and store employed beauty consultants are fully aware of the marketing plan and maximise new launches/events at store level while respecting the Acqua di Parma brand values.
> Conduct store visit reports and feedback on an on-going basis.
> Develop and maintain strong relationships with Acqua di Parma Beauty Consultants, store-employed consultants and key store management.
> Develop and maintain strong relationships with Acqua di Parma Area Managers.
> Develop and maintain strong relationships with all relevant internal team members - including Acqua di Parma Head Office and SSC functions.
Key Leadership / Managerial Competencies
Excellent written and verbal communication skills
Ability to engage, inspire and motivate BCs and retailer employees
Customer and relationship focused
Strong business acumen and commercial awareness
Ability to be both proactive and reactive
Proven selling skills and retail excellence
Experience in small event management
Competence in presentation
Strong planning and organisational skills
Strong computer skills (Excel, PowerPoint, Word, Lotus notes)
Criteria for performance evaluation
Achievement of financial and business objectives
Dynamism and efficiency in the understanding and development of the brand, business and team
5+ years retail experience
Strong understanding and experience of the luxury market
Ability to work cross culturally
Independent and self-managing
Ability to work with ambiguity
Adaptable in style (conscious of the needs of audience)
Confident (in presenting and influencing at all levels)
Ability to work under pressure and with tight deadlines
Leading by example
Personal affinity with the brand and products
Able to travel regularly
Based in London