The Business Development Manager is driving the Brand/Category Business in his local Market by implementing the Brand/Category Strategy across channels and battlegrounds to deliver Growth in Value and Equity.
> Own, drive and evaluate Brand/Category Strategies in local market (white eagle, Champagne Strategy)
> Analyze performance of respective brand/category. Develop KPI's by program with Sales team
> Recommend corrective actions to Sales and Brand teams, while seizing additional opportunities, within Brand guidelines
> Serve as the market expert who understands what drives consumer behavior based on different cultural and demographic segments. Use this knowledge to identify and take advantage of strategic program opportunities
> Understand Competitive landscape & provide effective competition intelligence analysis to Sales and Brand Teams
> Build relationships with Strategic targeted Trade accounts (On & Off-Premise)
> Complete Business Reviews (MH, Brand Team, or Distributor)
> Present Brand Plan to Distributor sales force annually or semi-annually
> Maximize the value change and allocate resources (A&P/FTT/DPP) across Market/Programs within brand guidelines
> Build mitigation plans in anticipation of known risks and opportunities emerging from market
> Monitor level of investment and ROI of brand activations
> Coordinate with Region Finance to ensure A&P/DPP/FTT budgets are being tracked & controlled,
> Ensure that the brand/category pricing strategy is being followed. Alert sales and brand teams to any issues and propose corrective actions
> Determine product allocations priorities, in line with brand/category strategy
Local PR / Events / Education
> Create and execute Regional Consumer Plans to engage consumers, capturing regional/market-specific opportunities
> Cultivate and nurture network of local influencers (i.e. press, celebrities, sommeliers, local leaders) for PR and access to and representation at events
> Represent the Brand/Category through PR and Education activities, leveraging Champagne Specialists, PM's and Ambassadors
o New product launches
o Sales team, distributor, account trainings
> Implement Social Media Strategy for the local market.
> Coordinate Maison visits
> Direct Trade Marketing execution along with Market Managers and Distributor teams (including POSM management)
o Implement (through Distributor) merchandising and POSM strategy while localizing tools when appropriate
> With Sales and trade marketing, develop, track, and implement Distributor incentive
Education: Undergraduate Degree required
Languages: English (+ additional language when relevant to the local Market)
Professional experience & know how:
7/10 years of combined Sales / Marketing / Brand management experience.
Balance of Analytical / Commercial Skills required.
Solid interpersonal, Communication and Influencing Skills
Experience working with luxury brands is preferred.
Wine and spirits knowledge and industry experience is preferred
Moet Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moet Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.