CD, PR Assistant Manager, Christian Dior, Tokyo

  • Company: Christian Dior K.K.
  • Country / Region : Japan
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 5 years
  • Reference No.: CDC04379
  • Date of publication: 2021.03.16



Manage the evolution and deployment of the Digital & SNS Strategy/ Plans and lead PR initiatives.  

Principal Duties and Responsibilities:

  • Develop and execute effective EPR & influencer strategies to meet the business objectives within proper timeline.
  • Leverage existing media relationships and cultivate new contacts within online media.
  • Pitch story ideas to editors and work with them on ongoing stories and regular columns.
  • Proof-read press releases, articles and Dior magazine.
  • Draft and manage approvals for internal and external messaging.
  • Responsible for talent discovery, building and maintaining influencer relationships collaborating with agency
  • Drive influencer campaign ideas and concepts based on the global PR strategy.
  • Track and maintain the influencer database to ensure it is up to date and optimized
  • Collaborate with the PR team to orchestrate programs and press previews in order to secure online influencer attendance and coverage
  • Manage external PR agencies on strategy and tactics
  • Monitor, analyze and communicate PR results on a regular basis, and optimize based on results.



  • 5+ years of relevant experience required; brand PR, fashion editor experience preferred.
  • Solid understanding of and actively engaged in using social media platforms (i.e. Instagram, YouTube, Tiktok and Twitter etc..)
  • Strong writing, communications, time management and relationship-building skills
  • Established excellent media relations
  • Proven experience with tracking/reporting reach, ROI, and other KPIs
  • Must have experience working with creative professionals and negotiating with outside parties (photographer, hair and make-up agents and production company)
  • Strategic thinker willing to bring fresh, innovative ideas.
  • Works well under pressure and can meet tight deadlines
  • Native level of Japanese and business level in English

Additional information


Career development in PR field in CDKK and LVMH group companies


  • Editors, writers, free journalists
  • Influencers
  • AD / PR agencies

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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