Clienteling & Loyalty Manager

  • Company: Celine China
  • Location: China
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 5 years
  • Reference No.: CELI01151
  • Date of publication: 2018.04.08

Position

> Develop China CRM strategies based on global CRM guideline, insights of China customer behaviors and market trends. >  Design and lead CRM Loyalty Programs & Campaigns to generate VIC customer response, as well as to increase additional margin. >  Plan and control CRM budget by supervising yearly CRM events, programs and cross-functional CRM projects with other departments. >  Manage in-store clienteling tools by supporting in-store CRM activities, such as in-store stationary, catalogues and new CELINE iPad application. >  Specific analysis on high value customer purchasing pattern evolution to provide indications and direction for VIC driven activities. >  Understand VIC evolution and make strategic proposal for central team to continuously enhance the relation with VIC. >  Manage customer database by regular analysis on customer sales contribution and purchase by category. >  Continuously focus on new client recruitment and identify opportunities in existing & new client data base. >  Collaborate with Retail Director to conduct seasonal CRM training so as to reinforce retail staff's CRM technical skills, as well as to influence team to better understand the customer purchase behavior. >  Work closely with IT team and other internal departments to develop CRM IT infrastructure, ensuring the adequate establishment and operation of required CRM-related IT functions. >  Develop a high-performance CRM team to enhance team members' engagement.

Profile

>  Bachelor or above degree. >  Minimum 8 years of relevant CRM experience, ideally from retail industry/CRM agency, with a sound understanding and experience of loyalty programs & CRM tools. >  Strategic thinking and strong vison to create CRM strategies. >  Strong analysis ability to identify business opportunities. >  An effective leader with strong team management and motivation skills. >  Excellent communication and presentation skills in Mandarin and English.
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