Commercial Director

  • Company: Acqua Di Parma UK
  • Country/Region: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Sales
  • Experience required: Minimum 10 years
  • Reference No.: ADPA00218
  • Date of publication: 2020.05.27



  • Lead and implement Commercial strategy with General Manager
  • Manage, recruit, motivate and develop commercial team
  • Plan, drive and monitor Acqua di Parma Net and Retail Sales targets ensuring the brand image is adhered to at all time.
  • Accelerate retail sales in key accounts by negotiating and implementing ambitious activity plan, space/location, store support and new store opening
  • Build effective relationships both internal and external, having in-depth knowledge of the accounts to ensure the development of the business.


Strategic Direction

  • Define and deliver the commercial vision and sales strategy for each retail partner, in close collaboration with the General Manager
  • Ensure annual planning and implementation of agreed strategy
  • Set strategies and policies to ensure the defined levels of consultant and store productivity / profitability are achieved

Annual planning

  • Set and agree annual budgets and plans to meet financial objectives
  • Negotiate commercial terms and retail strategy to support annual budgets
  • Full budget responsibility and control for the commercial and retail organisation
  • Review distribution opportunities with General Manager including potential UK boutique : ensure the distribution meet ARA requirements.


  • Ensure that retail and sell-in results are monitored on a monthly (outlook) and quarterly basis
  • Develop and deliver proposals to enhance performance, on an ongoing basis
  • Secure appropriate allocation and sell-in for launches
  • Partner with other functions to ensure all retail opportunities are maximised
  • Work with training manager to prepare and implement relevant Education plans for each channel
  • Continually review and implement processes to add value in the sales function



Key Account management 

  • Develop, negotiate and implement an annual business plan for each designated Key Account in collaboration with the Key account team
  • Lead the management of key accounts by means of regular business reviews, strategy meetings, and negotiation of annual commercial agreements.
  • Build effective relationships both internal and external, having a wealth of knowledge of the accounts to ensure the development of the business  

Team development

  • Lead, coach and motivate team to deliver great results
  • Develop the skills and capabilities of the team at both group and individual level
  • Organise and deploy key communication processes internally with team and key departments and externally with retailers to ensure awareness and efficient implementation of programmes and projects

Additional information



Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group