Communication & Consumer Engagement Director, Veuve Clicquot

  • Company: Moët Hennessy USA
  • Country/Region: United States
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 10 years
  • Reference No.: MHUS00389
  • Date of publication: 2019.11.01

Position

The Communication Director is a key contributor to the Veuve Clicquot's value growth ambition - able to unlock the power of the brand and create a holistic and integrated marketing strategy building on brands core strengths, leveraging global brand assets and partnering with agencies, media and content partners to create compelling and unique brand experiences across multiple consumer touch points.

 

The role reports to VP but has exposure to Veuve Clicquot Maison marketing team, especially Digital and Communication leads. Its responsibility encompasses oversight of medium to large consumer events as well as consumer engagement across media types - lead development and execution of digital strategy in all its components, including content strategy, mobile strategy, search, influencer strategy, and media partnerships.

Consumer Engagement - 30 %

  • Project leader for all brand events, including the Veuve Clicquot Polo Classic in New York and Los Angeles
  • Oversee all sponsorship opportunities; work with partners to negotiate terms and execute participation
  • Develop a strong experiential marketing strategy and drive excellence in execution

Digital & Innovation - 25%

  • Set content strategy and execute via original and sponsored content leveraging paid media in collaboration with Maison
  • Establish digital media benchmarks & KPIs to evolve media and digital media mix in alignment with consumer media behavior across all channels & formats (i.e. mobile, social, online video, display, etc)
  • Manage digital analytics and on-going assessment of the brand conversation across channels and communities

Public Relations & Influencer Engagement - 25%

  • Responsible for direction and oversight of media and PR agencies
  • Identify, execute and manage influencer partnerships that will increase cultural relevance & brand desirability
  • Manage internal communication of all marketing initiatives
  • Develop specific plans to grow and increase engagement on social communities

Media Planning - 20%

  • Manage and execute ATL budget
  • Set and execute media strategy (paid, owned and earned) to achieve business goals
  • Track monthly analytics, including standard web, advertiser, video, mobile and social
  • Ensure system wide digital media strategies effectively leverage paid media channels and are seamlessly part of a holistic multi-channel communications planning approach including use of owned channels in partnership with Maison team

Profile

Education:      BA required/MBA preferred

Languages:   English language required; French a plus

Skills & Experience:

  • 10+ years in luxury marketing, PR & communication
  • Strong experience managing agencies (PR, media, digital, experiential)
  • Relevant experience managing ATL agenda and investments to drive maximum impact of paid and earned
  • Influencer integration to drive earned and positive brand association
  • Deep understanding of content development and amplification based on consumer journey lens
  • Proven record of state-of-the-art experiential and medium to large event execution
  • Experience in driving successful multi-touch point campaigns

Personal & interpersonal skills:

  • Ability to work in a matrix environment with multiple stakeholders
  • Self-starter and team-oriented
  • Excellent oral and written skills
  • Strong attention to detail
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