Communication Specialist, Fred / Tokyo

  • Company: Fred Japan
  • Country/Region: Japan
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Beginner
  • Reference No.: FRED00202
  • Date of publication: 2019.06.24

About This Opportunity


FRED Paris, modern jeweler since 1936, who has sun-drenched collections inspired by maison's DNA; French Riviera, currently propose an exciting opportunity to join us to support our business growth in Japan:  Communication Specialist, FRED Japan.  Responsible for all PR/AD area  at FRED division in Japan to invigorate FRED global vtand imange and desirability. You will contribute to make an impact on the turnover of the brand. 


Report to: Marketing Manager at FRED division
PR/Media/Internal engagement
  • Define the PR plan and calendar of all the yearly projects/activities and implement the plan
  • Enhance brand visibility on traditional media and digital
  • Maintain qualitative relationship with ambassadors and sponsoring partners, and develop local influencers. Create an organic influencer community of FRED fans in Japan.
  • Responsible to implement media plans (both print & digital)
  • Drive PR activities
  • Make and distribute press release and manage all PR and AD materials
  • Own edition/proof reading of customer-facing deliverables in Japan
  • Obtain premier position and exposures in magazines
  • Implement press events, and support customer events
  • Manage and execute tie-up AD and AD projects 
  • Be accountable for consignment products for media and influencers, measure the investment, and report ROI.
  • Monitor, analyze and report the editorial coverage results
  • Enhance the brand visibility on digital

About You

- Japanese(native or fluent both speaking and writing ) and English(above business)
- Minimum 5 year experience in marketing communication experience in luxury brands or agency background
- Have good relationship with key editors/stylists in fashion magazines 
- 4 years Bachelor degree is a must

About Fred


Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

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