Manage communications brand strategies, social media platforms, influencer relationships, consumer driven events, and paid media to drive brand awareness and recruit new consumers for Veuve Clicquot in the US market.
> Support Communications & Digital Director to develop creative and effective communications strategies that continue to position Veuve Clicquot as the leading aspirational, lifestyle brand in the US, transcending the wine and spirits category
> Manage heritage and wine making programming to drive meaningful awareness on wine credentials, higher marques, and brand heritage
> Build on recently launched "Woman's Platform" to raise awareness on Madame Clicquot and on Veuve Clicquot's unique brand story
> Assist in managing relevant luxury brand partnerships that include strategic communications opportunities or collaborations
> Assist in the development of communications materials to both press and consumers
Social Media Strategy
> Support Communications & Digital Director to develop creative and effective social media strategies that keep Veuve Clicquot ahead of its competition and drive awareness with the next generation of champagne consumers
> Build innovative programming across social media platforms to promote video and audio content to new audiences
> Develop product related programming ensuring consistency across all brand pillars and marques
> Manage and plan annual content calendar taking into consideration brand programming, initiatives, and seasonal relevance with external agency
> Support Communications & Digital Director to drive consistent and coherent storytelling in line with the brand vision and strategy through an influencer strategy
> Develop and nurture authentic relationships with brand-right creatives to develop content and influencer partners to engage with brand
> Manage celebrity wrangling process with external agencies to secure notable, relevant, and on-brand talent to attend and engage with brand at branded events
> Support Communications & Digital Director in developing press driving components of lifestyle brand owned events, including Veuve Clicquot Polo and Carnaval, with the support of agency partners
> Nurture relationships and manage partnerships with other luxury brands to create relevant collaborations
> Manage winemaker programming and visits to produce relevant press driving events, secure tasting appointments, and interviews in media markets
> Collaborate with regional marketing managers on regional awareness driving events
> Develop KPIs to track and measure program effectiveness, ensure achievement of ROI
Advertising & Promotion Management
> Support Communications & Digital Director in developing paid media campaigns including digital advertising, social promotion, and search
> Build innovative social and search campaigns that recruit new audience and increase engagement
> Manage and track campaign budgets and effectiveness in partnership with external agencies
> Assist in leading innovation in the promoted social and paid media space to maintain competitive advantage
Stakeholder Relationship Management
> Daily management of external agencies that include public relations, social media, advertising, creative, and event production agencies
> Work in partnership with internal team supporting budget reconciliation and annual brand planning
> Collaborate with Moet Hennessy's internal shared service "Digital Center of Excellence"
> Consult and work in partnership with Veuve Clicquot Maison and matrix organization of sister brands
> Be a brand champion and champagne market expert.
> Develop product expertise and a strong sense of market dynamics through training, market visits, and frequent customer interactions.
Education: MBA / Bachelor of Arts or Science Business / Economics / Marketing preferred
Languages: English, working knowledge of French a plus
Experience and Skills:
5-7+ years in luxury marketing and communications, strategy consulting, PR agency, or similar experience.
Experience working within the food or wine industry a plus.
Exceptional digital, social media, PR and analytical skills required.
Strong detail orientation and organizational skills needed.
Strong written and oral communications skills. Creativity a plus.
Previous experience working with external agencies is recommended.
Technical & management skills:
PowerPoint, Excel, Word, Photoshop and social media analytics tools required.
Moet Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moet Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.