CRM Analyst

  • Company: Christian Dior Inc.
  • Country/Region: United States
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: CDC03155
  • Date of publication: 2019.11.20



The CRM Analyst will be responsible for implementing, monitoring, analyzing, and reporting on Dior's Customer Relationship Management reports while continually striving to increase the efficiency of these tools.



  • Use CRM tools to generate weekly, monthly, quarterly and yearly reports for boutiques and corporate team members relating to client growth, segmentations, evolution, etc.
  • Collaborate with internal partners for reporting and analysis needs (including boutique managers and regional directors, executives, etc.)
  • Outline, develop and roll-out monthly client lists and campaigns, track and report out results based on cadence
  • Partner with corporate, central and boutiques to develop campaigns leveraging the call center
  • Support gifting initiatives in developing client lists, confirming lists and reporting out results; manage ROIs from gifting initiatives and make recommendations for future improvements
  • Develop direct marketing lists and coordinate with the mail house to complete mailers (4x per year)
  • Work on client incentives, calculate sales lift, and report out results for key stakeholders
  • Partner with the central team to manage, create and distribute CRM tools (direct and digital)
  • Manage and field ad-hoc requests from boutiques and corporate members in a timely manner
  • Collaborate with event teams for event list support
  • Oversee database maintenance by partnering with all necessary entities
  • Ensure that database quality initiatives are implemented successfully
  • Efficiently prioritize execution of project to meet deadlines and set objectives
  • Proactively manage projects and suggest initiatives to improve CRM programs



  • Strong analytical skills (proficient in excel), experience working with large data set
  • Experience working with client database
  • Excellent communication skills, verbal and written
  • Ability to demonstrate patience
  • Ability to make autonomous decisions in a timely manner
  • Ability to adapt to a fast-paced environment and shift priorities accordingly



  • At least 2 years of experience in a relevant position in CRM/Marketing
  • Strong analytical skills
  • Outstanding communication skills, both written and verbal
  • Strong organizational skills, including the ability to prioritize and handle multiple tasks simultaneously and provide strong attention to detail
  • Strong computer skills, must be able to learn new applications quickly

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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