CRM Analyst

  • Company: Christian Dior Inc.
  • Country/Region: United States
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: CDC03155
  • Date of publication: 2019.11.20

Position

JOB PURPOSE:

The CRM Analyst will be responsible for implementing, monitoring, analyzing, and reporting on Dior's Customer Relationship Management reports while continually striving to increase the efficiency of these tools.


Profile

TASKS AND RESPONSIBILITIES 

  • Use CRM tools to generate weekly, monthly, quarterly and yearly reports for boutiques and corporate team members relating to client growth, segmentations, evolution, etc.
  • Collaborate with internal partners for reporting and analysis needs (including boutique managers and regional directors, executives, etc.)
  • Outline, develop and roll-out monthly client lists and campaigns, track and report out results based on cadence
  • Partner with corporate, central and boutiques to develop campaigns leveraging the call center
  • Support gifting initiatives in developing client lists, confirming lists and reporting out results; manage ROIs from gifting initiatives and make recommendations for future improvements
  • Develop direct marketing lists and coordinate with the mail house to complete mailers (4x per year)
  • Work on client incentives, calculate sales lift, and report out results for key stakeholders
  • Partner with the central team to manage, create and distribute CRM tools (direct and digital)
  • Manage and field ad-hoc requests from boutiques and corporate members in a timely manner
  • Collaborate with event teams for event list support
  • Oversee database maintenance by partnering with all necessary entities
  • Ensure that database quality initiatives are implemented successfully
  • Efficiently prioritize execution of project to meet deadlines and set objectives
  • Proactively manage projects and suggest initiatives to improve CRM programs

 

SKILLS AND COMPETENCIES

  • Strong analytical skills (proficient in excel), experience working with large data set
  • Experience working with client database
  • Excellent communication skills, verbal and written
  • Ability to demonstrate patience
  • Ability to make autonomous decisions in a timely manner
  • Ability to adapt to a fast-paced environment and shift priorities accordingly

 

REQUIREMENTS

  • At least 2 years of experience in a relevant position in CRM/Marketing
  • Strong analytical skills
  • Outstanding communication skills, both written and verbal
  • Strong organizational skills, including the ability to prioritize and handle multiple tasks simultaneously and provide strong attention to detail
  • Strong computer skills, must be able to learn new applications quickly
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Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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