CRM and Retail Marketing Manager, Asia Pacific

  • Company: Chaumet Hong Kong
  • Country / Region : Hong Kong
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 10 years
  • Reference No.: CHAU00717
  • Date of publication: 2021.01.29


  • Support relationships with existing clients and increasing engagement with new clients via:
    • Develop and implement expansion and retention strategies of customer relationship management.
    • Plan, formulate and implement CRM and retail marketing events to drive traffic and sales.
    • Monitor daily operation on CRM program, develop training to support CRM needs at retail level, create tool and guidelines for different actions, including but not limited to: Email templates, verbatim development, gift coordination, newsletter adaption, develop special tools for events / commercial activities etc..
    • Involvement in customer-oriented actions such as marketing campaigns, product launches in the markets, events and customer treatment coordination.
    • Set annual KPIs to boutiques to maximize ROI and response rates. Prepare monthly reports to assess KPIs achievement and ROI.
  • Manage all retail marketing activities in the region including collateral, POSM consolidation. Provide insight and support to the markets when necessary.
  • Support the CRM architecture system set up with master database and clienteling tool.
  • Analyze qualitative and quantitative data e.g. customer profiles, segments etc. and transform data into actionable insights to recommend strategic.
  • Improve customer data accuracy & quality through close follow up with boutiques and screening of clientele database. 
  • Provide system training and support for relevant parties.
  • Other ad-hoc projects as assigned.


  • Bachelor Degree in Marketing or related disciplines.
  • Minimum 8 years solid experience in Retail Marketing and CRM, preferable in Luxury Watch & Jewellery or Fashion industry.
  • Computer literacy, proficient in MS Office, Chinese Word Processing and internet (html).
  • Knowledgeable in POS System, SAP, statistics tools, data analysis and CRM systems. 
  • Possesses entrepreneurial mindset, good business sense, mature and high integrity.
  • Excellent interpersonal skills and presentation skills, customer-oriented. 
  • Good planning and organizational skills, event planning skills.

Additional information

We offer competitive remuneration to successful candidate. Interested parties please send us your detailed resume with salary expectation by email to

Applicants not contacted within six weeks should consider their applications unsuccessful. The personal data collected will be used for recruitment purposes only.


Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

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