CRM & Clienteling Manager

  • Company: Loewe SA
  • Country/Region: Spain
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: LOEW00466
  • Date of publication: 2019.11.04


It's an exciting time to join LOEWE as we go through a period of rapid growth. You will be a key member of the Client Relations Team. Based in our HQ in Madrid, you will report to the Head of Client Relations.

As CRM & Clienteling Manager you will implement a global client engagement strategy, leveraging on data to convey a 360º luxury experience aligned with brand vision and able to move our existing clients to the most engaged and highest value segments, ultimately to shape a loyal client platform for the brand in all our geographies.

Roles & responsibilities:

  • Redefine the worldwide communication strategy with our clients challenging contents, targeted audiences, frequency, channels to improve productivity, conversion and engagement rates.
  • Propose a blended mix of benefits, from specific contents to product specials, events & services, to scale personalization to large segments of clients and create a meaningful and value-driven relationship with this community.
  • Define original & differentiating ways to onboard new clients and start the conversation.
  • Strengthen and upgrade key client activation pillars such as RTW events, seasonal & capsule experiences, craft & cultural initiatives, VIC program.
  • Support, mobilize & inspire a community of clienteling experts/ambassadors, across our store network and in our regional HQ ww, to elevate our ability to bond with clients and enhance the offered experience.
  • Infuse a customer-oriented approach across departments & geographies by providing data driven customer insights to support our strategies.


We are looking for an experienced CRM Manager who has:  

  • Minimum of 8 years experience in a similar role in a fast paced international environment.
  • High communication skills - Profficient in English & Spanish.
  • Experience in Salesforce environment, Power BI, Wechat.
  • Interest in art, design, craft and fashion.

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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