CRM & Data Analytics Manager - E-Commerce Team

  • Company: Moët Hennessy Diageo China
  • Location: China
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MHAP00253
  • Date of publication: 2019.07.15

Position

RESPONSIBILITIES:  

BUSINESS INSIGHT & DATA ANALYTICS INITIATIVES 

  • Work with brand team and key functional teams to design data analytics modelling and implement data analytics initiative projects to generate insights from data and apply to e-Commerce & CRM for performance improvement and improve campaign effectiveness; 
  • Responsible for E-Commerce & CRM data collection, analysis and reporting, including EC&CRM consumer insight, competitor benchmark, data driven innovations on E-Commerce and CRM channel; 
  • Provide business insight to brands and sr. management on EC & CRM business performance and forecasting, helping to better integrate data analytics into E-Commerce & CRM initiatives; 
  • Understand, identify, analyze and share industry trends, innovation, best practices on data analytics; 
  • Evaluate new Data Analytics solutions with Brands and Support functions in co-ordination with data analytics solution partners; 
  • On a case by case basis, help to monitor & optimize data analytics investment.

 

DATA MANAGEMENT GOVERNANCE AND SYNERGIES 

  • Define MHD China data management guidelines and playbook of managing digital data assets (data from e-Commerce, CRM & Customer Services, digital media, social campaigns); 
  • Provide guidance and strategic inputs for digital media, social and content marketing programs through continual monitoring of data related initiatives and projects; 
  • To optimize brands and support function data analytics resources in order to maximize Group synergies while preserving brand autonomy on day to day data usages. Manage governance of the function and animate it;
  • Drive cross-brands data analytics initiatives to put in place innovative solutions to find synergy opportunities and get scale of economy, with brands and key support functions ;
  • Drive key transformation data analytics projects as per top management direction. 

 

CRM STRATEGIC AND TACTICAL PLAN DEVELOPMENT

  • Design effective recruitment program for the brand to attract more new customers;
  • Implement proper retention program to maintain current club member's loyalty;
  • Monthly CRM report and business intelligence analysis;
  • Work with IT and agency for CRM data maintenance and analysis with new POS system;
  • Control CRM budget and ensure effective ROI;
  • Develop separate CRM strategy and campaign for Key door;
  • Cooperate with department door to not only enhance members' loyalty but also to recruit;
  • Develop and organize high value members' engagments;
  • Set up and maintain Omni-channel platform for new recruitment and members' loyalty management.

 

PROJECT MANAGEMENT / VENDOR SELECTION AND MANAGEMENT 

  • Analyze business needs on data analytics and translate them into functional needs and then projects; 
  • Select with brand and functional teams to define the rights data solution and operating vendors; 
  • Monitor properly brands or transverse data analytics projects;
  • Cooperate with Purchasing team.

Profile

REQUIREMENTS: 


Education: 

  • Bachelor degree is required. 

 

Languages: 

  • Fluent in spoken & written Mandarin & English. 

 

Professional experience & know how: 

  • 3-5 years brand marketing and digital marketing experience. Ideally in luxury environment or consumer goods environment, or at agencies. 
  • 2-3 years experience in E-Commerce platform data bank i.e.天猫数据银行,策略中心,京东数坊,商智

 

Technical & management skills: 

  • Good PC skills
  • Strong passion for and knowledge of digital communications and new medias
  • Good data analysis and project management skills
  • Familiar with 天猫数据银行,策略中心,京东数坊,商智

 

 Personal & interpersonal skills: 

  • Strong adaptability for growth and changes
  • Good Team player & Outgoing
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