CRM Manager

  • Company: Acqua Di Parma
  • Location: Italy
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: ADPA00121
  • Date of publication: 2019.03.29



Reporting to the EMEA and Travel Retail Director he/she will be responsible for

  • CRM strategy and action plans

Implement a CRM program: campaign development and management

Measure ROI, analysis and feedback

In collaboration with the Marketing Dept., plan digital strategies and online special projects with the aim to generate qualified traffic and maximize the brand awareness

Manage CRM communication and guidelines with subsidiaries and agency

Develop CRM culture within the organization: data capturing, management, communication etc.


  • Database management & analysis

Improve database quality: enrich and clean

Analyse and update clientele structure

Activate and organize CRM, e-CRM and digital initiatives with the objective to capture new clients and develop specific cluster of clients

Monitor CRM, e-CRM and digital data, campaign performances to identify new channels of contact and scout new business opportunities


  • Loyalty Program & Care

Determine annual key clustered customers' strategy and support distribution with track record

Manage VIP treatment and program: followed by ROI

Work on improving customer segmentation, profiling and targeting


  • CRM tool management and add-ons development (e.g.: Clienteling solution)



  • Economical University Degree or BA in Communication, Marketing, International Business or related


  • A previous CRM Manager experience preferred in the luxury business


  • Proven track record in implementing CRM programs


  • Solid organizational and project management skills


  • Understanding and experience in social media platforms and an overall passion and interest in industry's developments


  • Creativity/innovation


  • Strategic thinking


  • Italian and English fluent

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group