CRM Manager

  • Company: Christian Dior Inc.
  • Location: United States
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: CDC02035
  • Date of publication: 2018.10.08

Position

JOB PURPOSE

The CRM Manager will be responsible for analyzing, monitoring, implementing, and reporting on Dior's Customer Relationship Management programs and initiatives while continually striving to increase the efficiency of these programs to improve results.


Profile

TASKS & RESPONSIBILITIES

Analytics/Data:

  • Develop and generate CRM KPI reports to help stores meet goals on a weekly/monthly basis
  • Run and analyze insight and behavioral studies to enhance existing programs and drive sales
  • Conduct segmentation studies to ensure growth and development of clients (sharing necessary information to stores for client development)
  • Collaborate with internal partners for different reporting and analysis needs (including boutique managers and regional directors, executives, etc.)
  • Oversee database maintenance by partnering with all necessary entities and ensure database quality initiatives are implemented

Direct Marketing/Program:

  • Manage direct marketing such as mailers, e-newsletters, lookbooks by identifying targets and distributing to stores
  • Manage and oversee programs by creating a roadmap for success for sales associates
  • Oversee the gifting program from logistics to distribution

Training/Other:

  • Visit stores to provide training on clienteling tools
  • Develop clienteling roadmap and tools to help stores succeed
  • Regularly partner with the central team to execute pilot programs and initiatives
  • Proactively manage projects and suggest initiatives to improve existing programs

SKILLS & COMPETENCIES

  • Strong analytical skills
  • Excellent communication skills, verbal and written
  • Ability to handle multiple projects simultaneously in a fast paced environment
  • Ability to make autonomous decisions in a timely manner

REQUIREMENTS

  • 3 years of experience in a relevant position in CRM/Marketing
  • Strong analytical skills (comfortable with large data sets)
  • Outstanding communication skills, both written and verbal
  • Strong project management/organizational skills, including the ability to prioritize and handle multiple tasks simultaneously and provide strong attention to detail
  • Strong computer skills, must be able to learn new applications quickly

 

 

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