CRM Manager

  • Company: Make Up For Ever China
  • Location: China
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: MUFE00523
  • Date of publication: 2018.06.04

Position

-          Define and get alignment on CRM strategy including ecosystem establishment

-          Develop CRM plan based on the analysis of current business and consumer behavior, customized for new user recruitment, loyal user retention, less active user awakening and lapsed user re-inviting

-          Lead the implementation of CRM programs through close cooperation with related functions

-          Monthly CRM report and business analysis

-          Daily follow-ups on CSR, customer relationships and internal CRM system

-          Management on member redemption, order allocations and stocks on monthly basis

-          Work with IT and agency for CRM data maintenance and analysis


Profile

- Bachelor degree
- 4 years+ experience in related position
- Skillful in data processing and insight generating
- Creative & analytical
- Good sense of beauty industry
- Good in English both for spoken and written
- Good communication & interpersonal skills
- Hard working
- Attitude of "can do"/"make it happen"
- Good marketing sense and related experience is a plus

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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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