CRM Manager

  • Company: TAG Heuer China
  • Country/Region: China
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: TAGH00626
  • Date of publication: 2020.03.05


  • To facilitate effective execution of data driven CRM strategies across digital and physical consumer touchpoints in line with global direction with local relevance
  • To further develop Wechatwork project for a better roll out both geographically and commercially
  • To work closely with other related functions to understand consumer behavior and journey mapping and also to provide consistent clienteling advice
  • To support IT department on sales force integration with global
  • To lead large and complex studies, such scope alignment with business leaders, design, data collection and analysis, recommendations and presenting results to senior management
  • To identify short term and long-term loyalty solution under HQ guideline
  • To build systematic analysis programs to track and optimize all the marketing activities
  • To take an active role to ensure all database management (input and maintenance) tasks are well planned and executed with high accuracy
  • To actively manage related vendors to ensure that scope of services delivered in a timely and accurate manner
  • To develop and maintain tailored reports. Analyzing the key components of each campaign, including vehicles, offers and messaging
  • To provide timely updates to internal stakeholders highlighting trends and insights
  • To manage budget and make ongoing recommendations for improvement and optimization


  • Bachelor degree or above
  • Minimum 5 years relevant CRM experience, with 3 years of experience working in retail companies
  • Business acumen & Strong analytical mind
  • Good communication skills internally or externally, team worker and good on vendor management
  • Proactive attitude, problem solver with passion and energy
  • Good command of spoken and written English
  • Excellent PC skills. Good knowledge in MS Office
  • IT background and knowledge is a plus

Watches & Jewelry

The most recently established of the Group's activities, the Watches & Jewelry sector brings together leading Houses with complementary positions.

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