CRM & Performance Marketing Executive

  • Company: Nicholas Kirkwood
  • Location: United Kingdom
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 2 years
  • Reference No.: NKWD00078
  • Date of publication: 2019.07.29

Position

The CRM & Performance Marketing Executive will oversee global performance marketing channels with our service provider. Balancing quantitative and qualitative excellence, they will ensure the development of a strong global digital footprint across all E Business initiatives.

ROLE AND RESPONSIBILITIES

Marketing Channels

  • Provide direction and execution for all performance marketing channels
  • BAU liaison for B&W Marketing Services
  • Brief creative teams for all content needs 
  • Develop and run email marketing calendar
  • Identify opportunities for lead generation, leveraging the business calendar to balance mass and high-value acquisition
  • Maintain PPC copy updates, monitor and test new campaigns
  • Project manage SEO updates, support ongoing needs
  • Oversee Affiliate performance, promotions, feed updates, new partners
  • Support annual social media advertising needs
  • Performance-focused, optimizing against targets
  • Work closely with internal creative team and external partners to ensure the brand image is championed throughout all assets  
  • Drive acquisition of online customers, focusing on initiatives which drive a positive ROI
  • Provide ongoing analysis, sharing key insights and recommendations

Agency

  • Liaison with B&W services, providing guidance, direction and daily approvals
  • Foster successful agency, partner, CRM & performance marketing relationships as relevant
  • Support commercial negotiations

Strategy, Budget & Planning

  • Support the roadmap and oversee execution of all CRM & performance marketing activity
  • Support budgeting and billing input for performance marketing channels
  • Support the planning and forecasting of KPIs and alignment to budget

Profile

ESSENTIAL SKILLS & REQUIREMENTS

  • Graduate or equivalent with 3-4 years marketing experience gained in fashion, online and/or retail marketing experience
  • Must have professional fluency in English
  • Must have experience in online marketing across core CRM & acquisitions channels
  • Exude passion for all things digital
  • Must be detail-oriented, deadline driven, and able to multi-task with solid project management skills
  • Creative flair exemplified through proven track record of successful and innovative marketing campaigns
  • Strong commercial acumen with the ability to budget and identify/implement resource savings
  • Impeccable communication skills and ability to inspire change

 

ABILITIES/ PERSONALITY

  • Ability to think clearly and calmly when faced with issues or problems
  • Ability to cope with the demands of a rapidly growing company
  • Excellent work and customer care ethos
  • Willingness to go the extra mile
  • Proactive, self-confident, highly motivated team player
  • Personal interest in digital innovation and fashion
  • Not afraid of numbers
Apply

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

Discover the business group