Data Analytics Manager - Greater China

  • Company: Hublot China
  • Country / Region : China
  • Business group: Watches & Jewelry
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: HUBL00393
  • Date of publication: 2020.12.11

Position

      

  • Client profiling

o   Analyse client behaviors & create client types based on behavioral analyses to support marketing & retail activations & produce client insights

o   Work with CRM systems provider & marketing/retail to create segmentation functionality based on internal requirements

o   Work with internal teams to create long-term engagements models for our client types

o   Developing customer intent predictions and product suggestions algorithms/engines

o   Identifying repeat purchase behaviors & ‘ambassadors'

  • Data activation:

o   ensuring a clear strategy what customer data to capture from where/whom and how to activate this data within Hublot

o   lead trials to create offline CRM events with potential customers or potential repeat customers based on behavioral analysis and conversion propensity.

o   Aid the goal of a complete omnichannel approach in expanding the tracking of user behaviors across channels

o   Working with all internal teams to ensure we utilise internal data sources fully within all client touchpoints & that our data localization strategy suits market needs

  • Optimisation efforts:

o   Optimising and building BI dashboards/reporting functions

o   Lead A/B testing efforts to improve customer experiences across channels

o   Conversion optimization of all customer facing applications

o   Optimise SEO/SEM performance with Digital Marketing colleagues

o   Optimize clienteling applications based on tracked usage, identifying areas of improvements

o   Bringing a data-first mindset to Hublot in an educational and executional manner

 

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Watches & Jewelry

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