Based in Northern California
The VDM will champion and convey knowledge of MHUSA's Tequila, Volcan de mi Tierra, by working toward our goal of maximizing the brand's image, awareness and equity. They will develop a detailed knowledge of the brand and will be seen as an extension of the brand stakeholders, someone that the trade, consumers and influencers, will go to for education, inspiration and credibility.
The Volcan Development Manager is responsible for driving the central marketing initiatives and supporting sales efforts in assigned markets. This fulltime position will support regional sales teams and regional marketing teams in execution and implementation of the brand's strategy of driving awareness, education and engagement with both the trade and consumers alike.
> Own, drive and evaluate Brand/Category strategies in local markets within a geographic territory, focusing on key accounts to maximize brand sales
> Serve as the market expert for Brand/Category; understand what drives consumer behavior based on different cultural and demographic segments. Identify and implement strategic program opportunities that match cultural and demographic characteristics
> Propose, implement, and monitor brand marketing plans to achieve sales and profit objectives for Brand/Category. Manage the activation budget for brand development and promotion activity
> Drive brand performance according to Brand Equity KPIs: volume and value, quality of the distribution, quantity and quality of brand activations & media noise (traditional, digital and social)
> Develop and foster relationship with key accounts to maximize Volcan de mi Tierra's visibility and presence on cocktail menu's and BTB listings
> In close relationship with the region marketing team, train, bartenders/mixologists, wait-staff (on premise), account managers, and distributor network inclusive of brand training, mixology and programming (Trainings may include audience outside of trade, such as consumers, gatekeepers & press)
> Work with local and regional sales teams to identify, prioritize and schedule account and distributor visits for trainings
> Assist Central Brand Team and region marketing team in identifying key business opportunities (new accounts, partnerships, events etc.,). Alert the team with any issues and/or opportunities
> In conjunction with brand stakeholders, lead brand home visits with internal and external audiences
> Host key consumer events (dinners, networking events, etc.), key accounts/events sampling events as well as support launch events and PR opportunities
> Monthly and quarterly reporting including, but not limited to, brand performance, event ROI, social media activity, competitive activity, samplings, trainings, etc.
> Effectively manage assigned budgets (ex: T&E, A&P)
Education : Bachelor's degree preferred
Languages: English, working knowledge of Spanish a plus
Professional experience & know how:
> Thorough understanding of the U.S.A liquor industry
> 5-7+ years of experience within the beverage alcohol industry/3 tier system, and established relationships with distributor personnel and key accounts in the NY market
> In-depth knowledge of liquor consumption trends, habits and preferences of consumers in the category (tequila category a plus)
> Excellent negotiation and presentation skills.
> Good networking, influencing and communication skills.
> Possess excellent analytical and interpretative skills.
> An appreciation of the critical necessity to act as a team, and the ability to motivate in achieving agreed objectives.
> Strong PC skills.
> Full understanding of modern selling and training techniques.
> Affinity with and cultural ability to represent the values of Luxury wines and spirits.
Moet Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moet Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.