Digital Communications & Activation Manager - Toronto

  • Company: LVMH Fragrance Brands Canada
  • Location: Canada
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 5 years
  • Reference No.: LVMHFB00558
  • Date of publication: 2018.03.16

Position

ESSENTIAL DUTIES AND JOB RESPONSIBILITIES

Digital

  • Manage paid influencers/bloggers' networks and budget. Develop a strategy to maximize investment to get the greatest relevant coverage.
  • Research internally and externally use of technology in business (with focus on cosmetics sector) and make recommendations to develop digital usage for LFB Canada.
  • Create and monitor agreed company KPIs for digital media in conjunction with media agency research and reports on leading-edge digital media campaigns.
  • Review competitive and retailer e retailing strategies and create and manage LFB E Retail marketing plan to increase e retail to defined level.
  • Monitor LFB Canada, key competitive, and retailer activity on the internet and produce monthly report.
  • Ensure that all retailers' websites are updated with current visuals and information.

E-Retail

  • Research and review competitive and retailer e-retailing strategies and create and manage LFB E Retail marketing plan to increase e retail to defined level. Research and recommend strategies to take advantage of retailers' Omni channel customer growth.
  • Monitor LVMH Fragrance Brands, key competitive, and retailer activity on the internet and produce monthly report.
  • Ensure that all retailers' websites are updated with current visuals and information.
  • Create, implement, and measure digital initiatives to activate Givenchy and Kenzo customers and potential customers to purchase products form e retail sites and make visits to store.
  • Research competitor brands' e retail platforms.

 Social Media

  • Manage all company's social media platforms with input and response (currently Givenchy Facebook).
  • Research social media platforms within and outside beauty category and recommend use for LVMH FB keeping within brand DNA and corporate direction.

Public Relations

  • Plan and organize product launches, events (including travel and arrangements), and all new product media kits and mailers. Source unique, quality, and on-brand media gifts and new product launch items.
  • Coordinate media interviews and special requests with spokespeople, perfumers, and specialists.
  • Ensure that launches are sent in two phases: long-lead (3 months in advance) and short-lead (2-4 weeks in advance).
  • Identify key media outlets, editors, and influencers; managing and updating database for accuracy and respond to daily media requests for PR product/needs.
  • Act as contact for PR international teams for all brands and edit, translate, and adapt all press releases to the Canadian market.
  • Participate in the forecast process and track PR pre-series quantities; oversee and plan storage and organization of all PR products and supplies.
  • Source and negotiate with suppliers to obtain products and services for events.
  • Write and produce PR presentations for Sales Conference.
  • Oversee requests for special events, sponsorship opportunities, and charitable donations.
  • Manage PR budget to defined level (pre-series, press kits, press gifts, and events).
  • Create and update PR calendar and ensure it is aligned with local marketing calendars and international PR calendars.

Profile

Qualifications

  • Bachelor's degree; Master's preferred
  • 5+ years of experience in communications and digital in a similar or related industry
  • Advanced Microsoft Office Suite skills (Word, PowerPoint, Excel) to create sales and marketing documents on PowerPoint for presentations
  • Able to multitask, work to tight deadlines accurately
  • Excellent communicator, strong team player, good organizer, strong attention to detail, strong presentation skills
  • Able to work on own initiative but as part of small team
  • Fluency or working knowledge of French preferred
  • Deals with confidential information and/or issues using discretion and judgment
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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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