Digital Communications Assistant

  • Company: Christian Dior Inc.
  • Country / Region : United States
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 2 years
  • Reference No.: CDC04461
  • Date of publication: 2021.04.08



Supports Digital Communications team to ensure a strong and impactful Dior presence across all digital platforms, including web, social media, and e-communications; supports the efforts of Global HQ by building strong relationships with editors, digital content providers and tastemakers throughout the fashion industry.



  • Support digital public relations strategy to enhance brand image and increase retail and ecommerce sales
  • Develop and maintain relationships with digital media platforms, increasing editorial coverage in national and regional outlets to better enhance the exposure of Dior products in quality and quantity
  • Work with the Paris digital communications team to create and execute global digital communications strategy in US and Canada
  • Maintain a well-organized database of digital assets, press texts and brand communication tools across all categories
  • Working with merchandising team to ensure cohesive message delivered in tandem with seasonal buys
  • Manage sample requests, trafficking and send outs across all digital media shoots and influencer talent loans
  • Assist and support department as directed by carrying out administrative assignments accurately and in a timely manner
  • Assist with and manage media outreach including proactive and reactive media pitching
  • Execute and distribute daily, weekly and project-based digital media press reports
  • Research competitive activity and conceptualize digital press initiatives
  • Collaborate with advertising, merchandising and marketing departments to identify key digital press opportunities



  • Minimum 1 year of Public Relations experience with a luxury fashion brand; Digital PR and Marketing experience preferred
  • Strong understanding of the fashion industry as it relates to digital media
  • Excellent communication and interpersonal skills; ability to communicate across the organization at all levels
  • Strong planning and organizational skills with a sense of priority and attention to detail
  • Ability to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential, controversial and sensitive nature
  • Strong knowledge of Microsoft Office programs (ie; Excel, Access, PowerPoint, Word)
  • Ability to operate all equipment and programs necessary to perform the job including a strong knowledge of FGPS
  • Proven track record of successful media outreach to national and local media outlets

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

Discover the business group & the Houses