Digital & CRM Intern (12-months)

  • Company: LVMH Fragrance Brands UK
  • Location: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Internship
  • Function: Digital
  • Experience required: Beginner
  • Reference No.: LVMHFB00592
  • Date of publication: 2018.04.30



  • Support the implementation of the e-retail strategy
  • Implement and work on CRM/e-CRM strategy and programs




  • Coordinate product launches across all e-retailers to drive sales and maximise opportunities
  • Ensure that e-retail websites are always up to date, with the correct content, creative banners, assets and copy to comply with Givenchy brand guidelines
  • Liaise with external agencies/suppliers for assets production, validating these and working with e-retailers to implement
  • Monitor visibility on e-retailer platforms, both for Givenchy and competitors, reporting back to the business and highlighting key opportunities


  • Recruit, build and maintain Givenchy customer database with emphasis on customer recruitment, conversion, re-activation and rewarding our VIP customers
  • Brief and manage external agency to deliver all CRM assets, including print and fulfilment for direct mail and email HTML development
  • Support stores with local events through email campaigns, where necessary
  • Driving and maintaining initiatives to improve the CRM database operational efficiency with the collection of data and quality of information captured at store level
  • Ensure timely execution and completion of all campaigns within budget
  • Compile on-going post campaign analytic reports to continually strive to improve the customer journey and CRM programme
  • Collaborate with 3rd party agencies to ensure data sources feed into the central customer database
  • Monitor trends and best practices in CRM


  • Assist with budget; raising and approving invoices, POs and allocating to cost centres


Key Competencies/Technical Skills

  • Strong organizational skills.
  • Fluent in English.
  • Flexible.
  • Highly organised and able to multi-task
  • Keen eye for detail and excellent proof-reading skills
  • Strong numeracy and analytical skills
  • Strong Excel and analytical skills, and ability to build reports from scratch
  • Experience in database segmentation and preparation of customer forecasts
  • Basic HTML knowledge highly desirable
  • Good copy writing and proof reading skills



  • A strong analytical and highly organized individual with a genuine affinity for the brand and the luxury industry.
  • Previous experience in CRM desirable, but not mandatory
  • Understanding of the UK retail market
  • Must have the ability to work under pressure and meet tight deadlines

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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