DIGITAL & CRM MANAGER

  • Company: Guerlain Spain
  • Location: Spain
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 5 years
  • Reference No.: GUER01587
  • Date of publication: 2019.05.08

Position

Reporting to the Marketing Director, the mission of the Digital & CRM Manager is to define and execute the brand presence in digital environment and follow up of the digital performance. RESPONSIBILITIES:  Define the strategies for the different digital areas of the company. Inbound and outbound: o Website maintenance and management e-commerce. o SEM & SEO Strategy  Plan and execute all digital marketing activation, including SEM, marketing database, and paid digital media.  Data analysis and management.  Performance campaigns management. Establish digital KPIs media goals and create online advertising strategy to achieve them (SEM, PPC, Display, SM, etc).  Evaluate end-to-end customer experience across multiple channels and customer touch points  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)  Execution and Development of the Guerlain Loyalty Program  E-Bussiness: o E-commerce Management. o Processes of Authorization of Online Sale of our retailers. o Management and proposal of actions with authorized e-retailers (e-visibility, SM, co-creation content). o Monitoring of official e-retailers and sales reporting to HQ France.

Profile

- Business Administration, advertising or marketing Degree - Strong knowledge in SEO Positioning strategy and CRM building - Minimum 4 years' experience in marketing, media or advertising and/or digital - Microsoft office skills - Native Spanish and fluent English required. French is welcomed - Result oriented and creative - High capacity to interpret data, analyze problems and present solutions
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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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