Digital Engagement Director

  • Company: Moët Hennessy Diageo China
  • Location: China
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 10 years
  • Reference No.: MHAP00162
  • Date of publication: 2018.07.09


Business Strategy : >  Lead MHDC's digital transformation process. >  Implement brand digital strategies (digital media, digital data/crm, innovation and e-retail, etc.). >  Provide clear strategic direction to key internal and external stakeholders. >  Establish programs to grow market share in China. >  Develop KPIs to track and measure program effectiveness. Marketing Support: >  Use digital marketing expertise to implement strategies and oversee programs to drive brand growth and build image and equity. >  Manage creation and execution of both paid and social media plans. >  Develop and oversee digital creative development and expenditures including paid media, website and social media. >  Collaborate with brand team colleagues to design and execute digital integrations. Leadership: >  Manage digital agency relationships. >  Work closely and directly with Maison and other stakeholders to develop digital strategy for the China market that supports image & equity of brand. >  Ensure effective communication and alignment of individual, brand & company goals. Manage A&P, overhead and T&E budgets if needed. >  Be a leader across the organization. Be a trusted advisor to support broader MHDC team if needed.


>  8-10 years brand marketing and digital marketing experience. Ideally in luxury environment or consumer goods environment, or at agencies. >  Minimum of 5 years in digital Marketing Function Related : >  Significant direct marketing experience leading a large scale, nationwide online consumer engagement/acquisition/retention management across multiple channels. Experience in managing programs across a marketing mix that includes a variety of communication vehicles. Digital Skills: >  Familiar with a variety of Interactive/Digital Marketing tools, including email, display advertising, affiliate, SEO/SEM, social media, and mobile. Ability to identify and work with agency partners, fostering a culture of innovation. Management Skills: >  Demonstrated success in building organizational capabilities through process design, organizational development, training of peers regarding basic digital trends and technology applications. General: >  Experience working within the food or wine world a plus. Experience working in partnership with sales is required. PR experience and understanding of editorial process is a plus. Other relevant industry experience includes E-commerce, wireless/telco, retail, financial services, media/publishing, and technology.