Digital Executive, Travel Retail APAC

  • Company: LVMH Fragrance Brands Hong Kong
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 2 years
  • Reference No.: LVMHFB00695
  • Date of publication: 2018.10.30

Position

MAIN JOB OBJECTIVES

Under marketing team this role will work closely with Marketing team, Sales teams and HQ Digital team to implement strong and efficient digital action plans (e-retail, e-trade and social media) and strengthen presence of Givenchy in TR APAC.

 

ESSENTIAL DUTIES AND JOB RESPONSIBILITIES

1. DIGITAL/ SOCIAL MEDIA:

  • Work closely with Assistant Manager to implement Digital Calendars from ideation, agency brief, executions and evaluations.
  • Coordinate between internal departments, Retailer and agency for campaign executions and ensure on-time content development. Assist coordination & follow up of digital activations (eg, social media posts on eRetailer social channels).
  • Consolidate digital content from Paris Digital teams & adjust content with regional team.
  • Closely monitor social trends and identify new social platforms that are relevant to the brand and enhance brand digital content.

2. E-RETAILER MANAGEMENT:

  • Manage brand sites content in terms of regular new product content and seasonal Limited Launch updates.
  • Update master database for product assortments across all e-Retailers.
  • Take ownership of tracking existing eRetailers' digital activities. Conduct regular checking & updates to ensure brand content across eRetailers is aligned with brand image and marketing calendar. Consolidate regular Recap on eRetailer content updates.
  • Coordinate the timely production of content with agencies in formats needed by retailers. Work with internal teams and external vendors on content development (for micro-sites & content updates).

3. EARNED MEDIA: INFLUENCERS:

  • Work closely with Assistant Manager in developing influencers activation projects from ideation to execution.
  • Manage and execute with agencies on influencers activations (eg, logistics, product seedings, content brief).
  • Monitor and create post-campaign reports & social media clippings.

4. SOCIAL LISTENING AND TRACKING

  • Generate regular social listening and social results tracking reports for each quarter and/or for new launch.
  • Work with Assistant Manager to provide actionable insights to enhance next campaigns.

5. GROW DIGITAL EXPERTISE IN TR APAC:

  • Conduct Competitive Analysis, Monthly report on best practices, trends and activities within digital in travel retail APAC (eg, digital marketing, SEM, paid media, social media and omnichannel) + regular communication with internal teams.
  • Share best practices & initiatives done on Givenchy with the teams on a regular basis.
  • Work closely with Assistant Digital Manager in organization of digital workshops during internal events (regional BC seminar, regional Marketing seminar in HK etc...)

Profile

Background

  • Chinese native speaker, fluent English. Other Asian languages a plus.
  • University Degree or above.
  • 2-3 years' experience in PR/digital marketing/eCommerce in digital agency, FMCG or luxury goods. Experience working at a fast-paced multi-cultural environment is an advantage.
  • Passionate in social media, digital trends & developments.
  • Social savvy with deep understanding of social media best practices. Experience in executing influencers campaign a plus.
  • Strong time management, planning and organizational skills.
  • Good luxury retail product knowledge, proven ability to respect and communicate brand DNA and brand/image guidelines.

 

Personality

  • Demonstrate agility and flexibility to think out of the box and not afraid of taking initiatives.
  • Can express ideas, opinions and thoughts succinctly and eloquently in both verbal and written communication.
  • Can build strong relationships both internally and externally and show high levels of integrity and trustworthiness.
  • Strong attention to detail coupled with strong grasp of project management. Committed to getting the small things right first time.

Additional information

Reports to

  • Assistant Digital Manager

 

CONTACTS AND RELATIONSHIPS

Internal

Regional Marketing Team

Head Office Digital Team

Area Managers/ Field Supervisors/ Sales Coordinators

 

External

Retailers

Agencies

Contractors

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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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