Digital Executive, Travel Retail

  • Company: LVMH Fragrance Brands Hong Kong
  • Location: Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 2 years
  • Reference No.: LVMHFB00607
  • Date of publication: 2018.05.27

Position

JOB OBJECTIVE

Under marketing team this role will work closely with Marketing Manager, Sales teams and HQ Digital team to implement strong and efficient digital action plans (e-retail, e-trade and social media) and strengthen presence of Givenchy in TR APAC.

ESSENTIAL DUTIES AND JOB RESPONSIBILITIES

1. Develop e-retail business in TR APAC:

 

  • Consolidate our visibility on existing e-retail platforms through close monitoring of our brand image (product content update & product assortment definition in liaison with marketing and AM's, brand page maintenance, visual update etc...)
  • Develop microsites with Korean e-retailers and supervise smooth implementation
  • Identify new potential e-travel retail partners through quantitative and qualitative evaluations.

2. Implement e-trade and Social Media action plans per operator:

 

  • Oversee all digital content shared in travel retail digital context for APAC
  • Plan and carry out detailed e-trade activities calendar in collaboration with marketing, trade and Area Managers on operators' e-retail sites or Social media accounts:
    • Based on marketing priority launches or major events in TR propose and carry out efficient e-trade activities to amplify launches or in store events
    • coordinate the timely production of content with agencies in formats needed by retailers
    • Collect digital content from Paris Digital teams & adjust content with regional team.
    • Liaise directly with travel retailers' digital and/or marketing teams for implementation
  • Leverage retailers' social media platforms to accurately reach travelers with engaging content
  • Use data, business intelligence reporting and consumer profiling to better understand the connected travel retail client and go beyond their digital needs and expectations
  • Identify KOLs that can be a part of the Givenchy e-TR experience for events, launches and middle term partnerships
  • Monitor and report the effectiveness of operations applied by providing clear KPI's (interactivity, nbr of followers etc...)
  • Leverage the ever-changing consumer digital touchpoints before, during and after travel to increase brand visibility, drive to store and online sales

3. Grow digital expertise in TR APAC:

 

  • Host digital PR events and presentations to increase awareness of trends and digital advancements internally
  • Report on best practices, trends and activities within digital in travel retail APAC: including but not limited to digital marketing, SEM, paid media, social media and omnichannel
  • Share best practices & initiatives with the teams on a regular basis.
  • Provide guidance and training to the markets

Profile

REQUIREMENTS

  • Chinese native speaker, fluent English, other Asian languages and/or French a plus
  • University Degree or above
  • 3-5 years' experience in Digital Marketing/E-retail
  • Relevant working experience in FMCG and or Luxury Goods
  • Deep understanding of social media best practices across platforms: WeChat, Weibo, Instagram, Facebook and more
  • Solid ability to work with Key beauty influencers and to adapt in a fast moving work environment
  • Strong capability of reporting and working within a multicultural structure
  • Excellent time management, planning and organizational skills

 

PERSONALITY

  • Strong ability to think out of the box and not afraid of taking initiatives
  • Good perfume and cosmetics product category knowledge, proven ability to respect and communicate brand DNA and image guidelines
  • Be able to express ideas, opinions and thoughts succinctly and eloquently in both verbal and written communication.
  • Be able to build strong relationships both internally and externally and show high levels of integrity and trustworthiness
  • Strong attention to detail coupled with strong grasp of project management. Committed to getting the small things right first time.

Additional information

REPORT TO

  • Regional Marketing Manager

CONTACTS AND RELATIONSHIPS

1. Internal

  • Regional Marketing Team
  • Head Office Digital Team
  • Area Managers/ Field Supervisors / Sales Coordinators

2. External

  • Retailers
  • Agencies
  • Contractors
Apply

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group