Position
MAIN JOB OBJECTIVE
In line with the brand strategy, to recruit a strong digital expert for TR to accelerate e-retailing business for APAC with focus on China, to follow through digital marketing plan and execute regular digital and social media activities. Develop close partnership with retailers and tailor make Chinese contents with brand assets to driving traffic, sales and social presence.
ESSENTIAL DUTIES AND JOB RESPONSIBILITIES
- Develop close partnership with e-retailers to ensure strong Fresh presence on their digital, e-retail and social platforms
- Accelerate Fresh microsite projects and manage campaign updates in-line with global direction
- Plan and carry out detailed e-trade activities calendar in collaboration with marketing, trade and Area Managers on operators' e-retail sites or Social media accounts:
- Based on marketing priority launches or major events in TR propose and carry out efficient e-trade activities to amplify launches or in store events
- coordinate the timely production of content with agencies in formats needed by retailers
- Collect digital content from Global TR Digital team and adjust content with regional team
- Liaise directly with travel retailers' digital and/or marketing teams for implementation
- Identify KOLs that can be a part of the Fresh e-TR experience for events, launches and middle term partnerships
- Monitor and report the effectiveness of operations applied by providing clear KPI's (interactivity, nbr of followers etc...)
- Leverage the ever-changing consumer digital touchpoints before, during and after travel to increase brand visibility, drive to store and online sales
- Grow digital expertise in TR APAC:
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- Host digital PR events and presentations to increase awareness of trends and digital advancements internally
- Report on best practices, trends and activities within digital in travel retail APAC: including but not limited to digital marketing, SEM, paid media, social media and omnichannel
- Share best practices and initiatives with the teams on a regular basis
- Provide guidance and training to the markets
Profile
PRINCIPAL SKILLS, KNOWLEDGE, AND PERSONAL ATTRIBUTES REQUIRED
- Strong knowledge in digital, social media and KOL marketing in China
- University graduate with minimum 5 years' experience in digital marketing related field, preferably in beauty or luxury industry
- Familiar with website development and e-Commerce
- Proven experience in digital marketing campaigns, content development and management
- Excellent command of written and spoken Chinese and English
- Native Putonghua is a preferred
COMPETENCIES REQUIRED
- Digital savvy in social media
- Excellent communication skills
- Result and data driven
- Organized and attention to details
- Collaborative and good team-player
