Digital Marketing and Communications Manager

  • Company: JW Anderson
  • Location: United Kingdom
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 5 years
  • Reference No.: FADIV00144
  • Date of publication: 2018.11.16



Job Purpose:

Responsible for the day to day planning, implementation and reporting of the digital marketing and communications strategy across all channels globally. 

 Main Responsibilities:

  • Develop and implement the digital marketing and communications strategy and activities to drive brand awareness globally.
  • Work closely with the Ecommerce team to ensure online sales priorities are incorporated into the digital marketing and communication plans.
  • Working with the eCommerce Team on product placement.
  • Recruit new affiliates and build relationships with key affiliates.
  • Plan affiliate exposure and exclusive affiliate content in line with promotional and marketing content.
  • Develop and implement digital communications strategy (including native opportunities) with relevant third parties.
  • Report on success of affiliate channels and manage budgets.
  • Daily management of blog and social media platforms, ensuring content and editing maintain brand integrity.
  • Work with the Creative Media Department to develop effective content. 
  • Manage paid activity across multiple social media channels to drive brand awareness and identify opportunities.
  • Report on success of paid social activity and CRM analytics. 
  • Monitor keyword and campaign performance to optimise for ROI and customer acquisition. 
  • Approve ad copy and landing pages.
  • Manage on the day to day the partnership with third party providers.
  • Manage and develop relationships with relevant influencers.


  • 5+ years of experience in digital marketing and communications within a fashion or online brand.
  • Proven track record in growing a brand's online presence.
  • Direct-to-consumer experience is essential.
  • Experience of managing agencies/ third parties to deliver to targets.
  • Proven relationships with, and strong knowledge of digital media outlets
  • Experience working with digital influencers
  • Strong analytical, IT, Excel and numeracy skills.
  • Passion for high growth start ups
  • Excellent multi-tasking, organisational skills and high attention to detail.  
  • Strong industry contacts.
  • The ability to prioritise and use own initiative
  • An effective communicator to colleagues, industry professionals and customers.
  • Strategic mind with excellent problem solving skills.
  • Dedicated, hard-working and committed person willing to invest long term.

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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