Digital Marketing Co-ordinator

  • Company: Fresh UK
  • Country/Region: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: FRSH00223
  • Date of publication: 2019.08.19

Position

Fresh are looking for a Digital Marketing Co-ordinator to join their digital team overseeing the Fresh UK online marketing channels: PPC, SEO, Affiliates, Paid Social & Partnerships.

 

This is a fantastic opportunity for someone with a strong grasp of all things digital and an entrepreneurial spirit to join a small but driven team in the heart of London.

 

Role and Responsibilities


  • Develop a best in class acquisition strategy for Fresh UK that drives performance.

 

  • Oversee fresh UKs performance marketing channels including: PPC, SEO, Partnerships, paid social & Affiliates.

 

  • Manage the paid search agency, briefing PPC copy updates, NPD, monitor and test new campaigns, retargeting, prospecting, google shopping feed and feed provider.

 

  • Project manage SEO plan, working with global team on updates, connecting search queries with content. Decreasing reliance on paid. Elevating blog content and increasing natural search ranking.

 

  • Oversee newly launched Affiliate programme, run targeted promotions, feed updates, drive new partner sign up, manage commissions, increasing MOB % overall.

 

  • Work with the Digital Trading Assistant on paid social media advertising plans, creating an always on approach - detailing segmentation & acquisition KPI's. Reporting on successes.

 

  • Drive acquisition of online customers, focusing on initiatives which drive a positive ROI and efficiencies across the business.

 

  • Input into the digital promotions calendar - develop bespoke promotions plan for acquisition channels to drive ROI.

 

  • Develop and manage the samples strategy for fresh digital, driving acquisition through targeted sampling and reporting on successes.

 

  • Be performance-focused, optimising against targets and reporting on trends and opportunities.

 

  • Provide ongoing analysis to the business, sharing key insights and recommendations which support business needs and drive performance of marketing channels



Essential Skills & Requirements

  • Graduate or equivalent with min 2 years digital marketing experience gained in beauty, online and/or retail marketing experience.
  • Must have professional fluency in English
  • Must have experience in online marketing across acquisitions channels with detailed understanding of Paid, SEO & Affiliates.
  • Exude passion for all things digital.
  • Must be detail-oriented, deadline driven, and able to multi-task.
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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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