- Build and maximize brand presence of Fendi on digital field to drive traffic to Fendi.com as well as Fendi retail stores
- Accelerate Fendi's innovation through various digital activities on social / and local contents
- Strategize digital campaign for paid media that include both performance campaign and branding campaign (except Paid Search) to achieve business goal.
- Lead and drive social strategy for Japan, particularly focus on LINE platform to reinforce branding
- Be a digital marketing advocator as a part of 360 approach for Fendi Japan.
> Working experience at least 5 years in digital market in retail industry
> Experience in working in the luxury brand is a plus (enough to understand brand esthetics to reflect the contents development), but not mandatory
> Experience and knowledge on Google Doubleclick and programmatic campaigns is plus
> Fluent in English and Japanese (English proficiency is must)
> Digital savvy, very good knowledge on social media trend (actively engaging social media on our own)
> Team players,
> Flexible / being able to work under ambiguity
> Proactive Goal Oriented
> Plan and maintain digital marketing calendar aligning with the marketing and communication calendar (both awareness and prospecting, excluding SEM)
> Develop campaign brief of seasonal campaign to agency aiming to maximize and improve ROI over campaigns
> Monitor and report the performance of each campaign
> Manage creative assets for digital ad by liaising with HQ digital team
> Manage digital ad agency to ensure maximizing ROI
> Budget management for the campaign
Social media planning
> Plan and drive local social content development opportunity for branding as well as conversion maximization.
> Drive LINE Mini program opportunity
> Plan and maintain social media calendar for LINE, FB, and TW by aligning with HQ social calendar
> Collect and manage social media creative assets by coordinating with HQ digital team
> Monitor and report social post performance and identify the opportunity to maximize social media impact
Digital Innovation and content management
> Always look for the local content opportunity that advance Fendi's digital innovation
> Build relationship with key digital media platform to be updated with the new technology and trend.