Digital Marketing Specialist

  • Company: Fendi Japan
  • Location: Japan
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: FEND01148
  • Date of publication: 2019.06.17

Position

MISSION STATEMENT ・Build and maximize brand presence of Fendi on digital field to drive traffic to Fendi.com as well as Fendi retail stores ・Accelerate Fendi's innovation through various digital activities on social / and local contents ・Support maximizing ecommerce sales via digital marketing activities

Profile

>  Preferably with working experience at least 3 years in Luxury brand (enough to understand brand esthetics to reflect the contents development) >  Digital savvy, very good knowledge on social media trend (actively engaging social media on our own) >  Team players, >  Flexible / being able to work under ambiguity >  Proactive >  Goal Oriented >  Fluent in English and Japanese (English proficiency is must)

Additional information

Digital Marketing >  Plan and maintain digital marketing calendar aligning with the marketing and communication calendar >  Support creating campaign brief of digital ad campaign to agency >  Manage creative assets for digital ad by liaising with HQ digital team >  Manage digital ad agency to ensure maximizing ROI Social media planning >  Plan and maintain social media calendar for Facebook and Twitter >  Collect and manage social media creative assets by coordinating with HQ digital team >  Draft Japanese copy for social media post based on original English text >  Monitor social post performance and identify the opportunity to maximize social media impact Local Content creation support >  Be a gate keeper for managing glossary of Japanese wordings (translated) to be used Fendi.com by coordinating with translation agency >  Manage external third party that is related to local contents creation (e.g. photographers, creative agency) for the event occasion >  Support creating local contents (e.g. local shootings, videos, GIF assets) coordinating with HQ digital team for final approval >  Review translations for local newsletters provided by translation agency >  Create local newsletter brief Fendi.com site management >  Support managing and maintaining Fendi.com pages to be aligned with digital marketing activities (e.g. creating landing page for campaign)
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Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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