Position
Your role in a nutshell:
- Take on media & digital leadership within the AGS (Austria / Germany / Switzerland) region, create compelling wholistic media strategies and plans for all MH brands with leading brand managers & Maisons
- Develop the digital strategy and drive the digital agenda for the brand portfolios within the three different markets to achieve the brands' image, communication and commercial objectives
- Put AGS at the forefront of digital expertise, execution and constantly push the boundaries exploring new ideas, partners, executions with a strong test and learn mind-set
- Further push consumer centricity within the company. Increase brands' visibility, desirability to drive business in long-term with digital campaigns and social media efforts, as well as e-CRM. Help ensure best-of-class local activations with highest degree of relevance in the local markets
- Focus strongly on monitoring of KPIs and constant adaption of learnings and executions
- Help raise the digital mind-set and awareness in the market through education and training, keeping the organization up-to-date with what is going on in the media & digital field
Media campaign steering
- Lead Media strategy, Planning and media consultancy - key contact for MH Media, media agency and brand teams across AGS
- Concept and execute AGS wholistic cross-channel media campaigns in collaboration with local brand teams and Maisons, owning budget and executional responsibility for the campaigns with the obligation of constant optimization to ensure best return-on-investment
- Analyze and distribute media campaign results & reporting within the Marketing team
- Closely collaborate with PR/Communication team AGS to ensure effect of synergies and wholistic planning
Digital communication strategy
- Define, develop and implement digital brand & portfolio strategies across AGS in close collaboration with local brand management, Clos 19 team as well as the Maison's digital teams
- Ensure that the AGS digital strategy is integrated with Brand DNAs, global brand- and digital strategies, as well as in-line with local Marketing-, PR-, and Commercial plans
- Develop a monitoring plan, define clear objectives and KPIs, run monthly reporting, turning key conclusions into business recommendations
- Recommend budget-, resources- and timing-plans for the different markets, working with local brand teams
- Own and lead e-reputation and crisis management process with agency support & in coordination with MH & Maison
- Represent the AGS Region at international Digital Meetings. Act as point of contact for Maisons' Digital Teams Marketing GDPR contact - Close collaboration with Digital Manager AGS
- Drive clear Search strategy and guidance in collaboration with MH media, MH e-retail team and Maison - Stay close to latest development and adjust recommendation as required
eCRM
- Implement eCRM strategies in line with MH Europe, Maison brand strategy and in accordance with local Brand Management and e-commerce team
- Manage eCRM databases, e-CRM annual campaigns and create activations and communication measures with customers and consumers (e.g. through E-Mail campaigns, newsletter marketing etc..) - close collaboration with global e-CRM team
Profil
- Master Degree in Business
- Fluent in German and English, French is a plus
- Experience / Understanding of online consumer behaviour and content consumption habits
- 6-8 years of digital & media experience in an agency or a B2C brand company with a digital focus
- Strong communication planning experience, as well as agency management
- Strategic thinking and planning, ability to transfer strategy down to execution
- E-Commerce Acumen / Understanding of e-retailer activities
- Ideally experience within the three different markets (Germany / Austria / Switzerland)
- CRM expertise
- Good understanding how build and position luxury brands - understanding of MH brands
- Business thinking
- Strong analytical skills
- Structured and methodological approach
- Ability to develop relationships, good presentation and ability to interact at senior level in large corporations
- Strong skills in organization, time and project management
- Drive for results
- Excellent relationship building and communication skills
- Strong creativity and openness to think out of the box and develop new ideas
- Influencing and negotiating Skills
- Attention to detail
- Effective team player, collaborative style
- Ability to network, engage and lead (internal project teams as well as agencies & suppliers)
- Dealing with ambiguity
- High degree of flexibility in finding solutions and ways of working
Zusätzliche Informationen
Additional responsibilites
Develop & challenge digital capabilities as part of the company's culture
- Drive digital & media agenda and mind-set change across the organization
- Identify Learning & Development opportunities for the Sales- Marketing- & PR-Teams in coordination with HR and local Management teams. Set-up and run regular training/education calendar
- Create Tools to ensure that MH is accelerating their digital skills across all departments
- Lead Digital Intelligence: update on digital trends and new technologies
- Create Test Balloons in the digital field to ensure MH is leading in digital