Digital Media & PR Executive

  • Company: Loewe China
  • Location: China
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 2 years
  • Reference No.: LOEW00236
  • Date of publication: 2018.04.10


1. Support PR Manager for PR strategy & execution specifically in digital and social media channel 2. Handle press requires in terms of product/brand info and PR samples, ensure the best and the most efficient response to media 3. Maintain and manage strong relations with media, social KOLs and key WeChat public account. 4. Develop 360-degree digital communication plan (such as online paid communication, online media coop and online media's social account exposure) for new launches and thematic events 5. Provide report, monitor the result, and working closely with content developer 6. Seek out new digital tool to keep up the new media trend. 7. Support PR events and other ad-hoc requests from line manager


1. Bachelor degree 2. Chinese & English fluency 3. 2-3 years PR & Communication experience in luxury and fashion industry 4. Good media relationship on different media channels 5. High fashion sense, extroverted and energetic 6. Team work spirit, excellent communication, organized and interpersonal skills with internal and external parties 7. Able to work under pressure and undertake multitask

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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