Digital Specialist - Performance

  • Company: Louis Vuitton Pacific
  • Country/Region: Hong Kong
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 2 years
  • Reference No.: LVM10333
  • Date of publication: 2020.03.26

Position

PRIMARY OBJECTIVE

Reporting to the Asia Digital Team Leader, you will drive sales through (1) handling the paid and organic search activities; (2) analyzing digital and e-commerce metrics, and (3) working on site UX and e-commerce and omnichannel projects.

 

JOB DUTIES & RESPONSIBILITIES

  • Manipulate paid search activities programmatically and evaluate the effectiveness through detailed reporting to maximize ROI
  • Identify SEO opportunities and deploy SEO strategies according to brand guidelines
  • Monitor the website's daily operation to improve efficiency
  • Analyze e-VM, e-business trends and consumer insights to evaluate existing sales performance
  • Generate and consolidate sales report using different reporting tool (e.g. Google Analytics, Power BI) for management review
  • Execute and drive sales and cross-selling activities in support of brand guidelines and marketing promotions and product launch to achieve business objectives
  • Assist in website update, UI and UX adjustment, interface enhancement and testing

Profile

KEY REQUIREMENTS & COMPETENCIES

  • Degree holder, preferably in e-commerce, digital marketing or related disciplines.
  • At least 3 years of relevant working experience in ecommerce and online business, preferably in fashion industry.
  • Expert at Google Analytics, experience in Power BI and skilled in data analysis.
  • Excellent quantitative and analytical skills with business acumen. Organized and detailed minded.
  • Innovative, self-motivated and creative thinking.
  • Flexible and able to multi-task in a dynamic work environment and manage competing priorities.
  • A good team player with excellent interpersonal, negotiation, communications and presentation skills, while also able to complete tasks independently.
  • Proficient PC skills, particularly in Microsoft Office. Knowledge in Traditional Chinese input.
  • Good command in both spoken and written Cantonese and English, Mandarin is preferred.
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Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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