Director, Champagnes & Belvedere

  • Company: Moët Hennessy Diageo China
  • Location: China
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 10 years
  • Reference No.: MHAP00184
  • Date of publication: 2018.08.27


- To develop annual brand plans for review and approval by VP Marketing. - To monitor and analyze the brand's commercial and marketing performance and recommend changes as required. To manage brands' A&P budget in step with volume achievement. - To spend sufficient time in the trade with regional field force to understand the minds of trade, consumers and competitors. - Close monitoring of market situation, dynamics and competitors. Responding with proposed actions in products, strategies, advertising and promotion activities to the VP Marketing. - To deploy, manage and evaluate PR and BTL agencies to achieve optimum performance in all executions. - To recruit, train, develop and motivate team members to the level necessary for efficient and effective operation of the department. - To identify business development opportunities. - Together with the VP Marketing plan and provide necessary marketing tools and information to sales force to enable the successful implementation of marketing and sales plans.


Education: - University degree graduate major in Marketing/Business or equivalent, preferably with international luxury brand experience.   Languages: - Fluency in spoken and written English, Mandarin and Cantonese. Professional experience & know how: - 12 years and above marketing experience with an international luxury/consumer goods company. Solid brand management and marketing management experience from consumers/luxury goods environment including ATL, BTL, PR and new product launch experience. - Experience/knowledge of China and other Asian or International markets. - 1-2 years field sales experience is a plus.          Technical & management skills: - Strong commercial marketing sense and be insightful on consumer understanding. - Brand Management knowledge on the brand positioning/ media / PR / promotion / research / merchandising. - Good creative and strategic thinking as well as logical analytical skills. - Objective and result orientated. - Priority setting and follow up. - Good time management. - A solid grasp of financial management. - Knowledge with imported spirits is preferred. - Excellent understanding of large brand business. - Thorough understanding of FMCG/beverages industry. - Knowledge in luxury brand management. - Excellent creative and strategic thinking skills. - Good planning, implementation, presentation and negotiation skills. - Good numerical and statistical skills. - Strong people management skill. - Good coaching skills. - Good networking, influencing and communication skills. - Good PC skill.   Personal & interpersonal skills: - Proactive and creative. - Commercial sensitivity and sensibility. - Highly motivated, energetic, enthusiastic and team oriented. - Quick response. - Outgoing, comfortable in bar/nightclub drinking environment. - Cross-culturally sensitivity. - Customer focused and result oriented. - Strong adaptability for growth and changes.