Director, Corporate Communications and Experiential Partnerships

  • Company: Moët Hennessy USA
  • Country / Region : United States
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Communication & Media
  • Experience required: Minimum 10 years
  • Reference No.: MHUS00438
  • Date of publication: 2021.01.08

Position

The Director, Corporate Communications and Experiential Partnerships leads the planning and execution of all internal and external corporate communications strategies, in alignment with the company's portfolio objectives, employer branding, and the broader MHUSA 2030 Strategy. This includes the development and implementation of an internal strategy that defines and utilizes a consistent, luxury voice to build a culture of engagement and empowerment through the delivery of information and content that support employee accountability, performance, and growth.

Internal Communications
>  Define the internal voice of the organization, in alignment with corporate/brand messaging, and ensure that it is applied to all employee-facing communication.
>  Lead the development and delivery of an internal communications strategy that addresses communications needs across all functional areas, including Human Resources; IT; Consumer Insights, Analytics and Business Growth; and Finance teams as well as the company's Employee Resource Groups.
>  Initiate, strategize, and draft or approve all written internal communication.
>  Oversee the messaging and delivery of rapid-response crisis communication, in partnership with the company's leadership team and other relevant stakeholders.
>  Plan and ensure adherence to a calendar of regular, informative, and reliable internal communication vehicles.
>  Create and continually evolve tools and guidelines to support consistent and powerful internal messaging.

External Communications and PR
>  Define and deliver a coherent, comprehensive corporate communications strategy, in alignment with employer brand messaging and the company's 2030 Strategy; developing and delivering plans and programs that promote the company's values and luxury image to build reputation, amplify consumer interest, and drive the acquisition of top talent.
>  Develop strategies and lead the process of gaining internal alignment on portfolio-driven narratives, identifying and driving key stories to optimize multi-brand opportunities.
>  Secure feature press coverage and develop narratives to drive national trade, corporate and consumer interest for the MHUSA corporate brand across internet media, print, and television outlets.
>  Define and manage the performance of communications programs against appropriate KPIs, and analyze/apply consumer data insights, including brand reputation and image indicators, to all external corporate brand messaging.
>  Lead the company's relationship with media and PR agencies and outlets to ensure optimized impact and reach of priority narratives, and drive ROI.
>  Collaborate with Human Resources leaders to plan and deliver strategies and programs that evolve and accelerate MHUSA's employer branding and reputation as an employer of choice.
>  Lead and manage the MHUSA corporate social media presence, ensuring consistency in messaging and alignment with current programs and stories.
>  Create persuasive, dynamic media materials, including press releases, media pitches and briefings, PR overview documents, etc.
>  Manage and negotiate agency, partnership, and vendor contracts, as necessary, in collaboration with the company's Legal team.




Profile

Experiential Partnerships
>  Define and lead the continual evolution of an experiential and partnership strategy that is aligned with MHUSA corporate brand messaging, portfolio brand narratives, and the 2030 Strategy.
>  Develop and execute the company's annual partnership programming strategy to align with current MHUSA brand objectives and amplify the company's commitment to consistently impacting philanthropy, cultural diversity, and corporate social responsibility.
>  Drive the development and delivery of all corporate-branded experiential partnership programs and events, ensuring alignment with 2030 Strategy objectives and the company's luxury brand positioning.
>  Lead the development of a philanthropic communications strategy that is aligned with 2030 Strategy objectives as well as broader MH Global/LVMH corporate values, and oversee the execution of related programming.
>  Create, evolve and execute the company's corporate giving strategy and programming, identifying brand appropriate organizations and opportunities, in alignment with the philanthropic strategy, and ensure maximized ROI
and press coverage.

Education
Bachelor's degree required
Professional Experience
12+ years of corporate or brand communications and/or PR experience in a luxury environment
Experience planning and implementing corporate and brand strategy, internally and externally
Wines and spirits experience preferred


Practical/Technical Knowledge
Knowledge of consumer publicity strategies and practices
Powerful communication and presentation skills
Demonstrated success in partnering and influencing across all levels of the organization


Additional information

Moet Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moet Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

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