E-Business Assistant Manager

  • Company: Guerlain UK
  • Country/Region: United Kingdom
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 2 years
  • Reference No.: GUER01775
  • Date of publication: 2019.11.15

Position

PURPOSE OF THE ROLE:

The E-Business Assistant Manager will support the implementation of e-retail, e-commerce and social media strategy, working closely with the E-Business Manager, e-retailers and external agencies.  

Ultimately supporting the high growth and acceleration of online sales in the UK Market. Ensure timely and on-brand execution of all product launches and digital marketing activations. Optimise a best in class online customer journey.

 

MAIN RESPONSIBILITIES

E-Retail

  • Coordinate product launches across e-retailers to drive and maximise sales
  • Be reactive and proactive with day-to-day e-retailer requirements in a timely and efficient manner
  • Ensure that e-retail websites are always up to date, with the correct content, creative banners, assets and copy to comply with the Guerlain Guidelines
  • Drive and support e-retailers to execute an integrated digital strategy across all retailer communication channels and platforms to animate campaigns and product launches in line with the brand guidelines
  • Liaise with external agencies/suppliers for asset production, validating these and working with e-retailers to implement
  • Monitor visibility on e-retailer platforms, both for Guerlain and for competitors, reporting back to the business and highlighting key opportunities
  • Assist with e-retail budgets; raising & approving invoices, processing POs and allocating to cost centres
  • Manage samples and GWP activations from strategic forecasting, allocation to delivery and reporting
  • Meet regularly with the commercial account managers
  • Contribute new ideas to improve business and drive sales

Social Media

  • Daily Social Media implementation based on brand guidelines and local initiatives
  • Monthly reporting on the performance of Guerlain Social Media Platforms
  • Feed social content to relevant field teams
  • Maximise e-PR opportunities with e-retail partners by organising social media and influencer marketing opportunities with retailers such as product seeding and competitions

PERSON SPECIFICATION

Must have:

  • Proven ability to work autonomously on projects and be able to ‘hit the ground running'
  • Native / Bilingual English language skills - will be required to review and write social media, website copy and digital ads as well as being a daily point of contact for retail partners
  • Strong analytical and commercial skills
  • Experience working with UK online retail partners
  • Excellent relationship-building skills
  • A keen eye for detail
  • Proven ability to work on multiple projects simultaneously
  • Experience of briefing and working with digital artwork agencies
  • Strong understanding of the digital marketing best practices in retail
  • Social media copywriting
  • Advanced Excel skills
  • E-commerce experience
  • Minimum 2-3 years of experience in a similar role

Desirable

  • Inherent interest in luxury industry and beauty
  • Personal affinity and passion for Guerlain
  • Experience of the following:
  • Google Analytics
  • Google Adwords
  • Salesforce Commerce Cloud
  • Facebook Publishing Tools - managing a business page
  • Microsoft Power BI
  • Microsoft One Drive and Sharepoint
  • Microsoft Project

 

 

Salary: Dependent on experience - please state salary expectations on application

 

Closing Date: 9th December

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Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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