E- Business & CRM Manager Nordics

  • Company: Parfums Christian Dior Denmark
  • Location: Denmark
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 5 years
  • Reference No.: PCD16048
  • Date of publication: 2019.04.24


This position will report to the Nordics Marketing Director and will be based in Copenhagen, Denmark.

The main responsibility will be to develop and implement the E-retail, CRM & E-commerce strategy in the Nordics:

E-Retail :

  • Work with Parfums Christian Dior Headquarters on defining the e-Retail Strategy and implement it in the 4 Nordics Countries.
  • Work closely with the Commercial & Marketing team to align e-Business activities across all key account partnerships. Acting as the key contact for all our clients on this topic.
  • Responsible for the delivery of sales targets through managing execution and analysis of our retailer.com partnerships
  • Co-negotiate visibility and build trade plans to drive sales
  • Monitor on-going Dior execution on E-commerce & E-retail and secure that all are Develop and manage digital marketing campaigns
  • Plan and execute all digital marketing, including SEO/SEM (Search engine optimization & search engine marketing), marketing database, email, social media and display advertising campaigns


  • Oversee the CRM program for each country in the region
  • Leverage the power of consumer data for personalized marketing & services
  • Handle the monthly reporting to HQ Reporting & Others
  • Provide a Nordic Monthly report about, E-Trade activities, CRM and E-commerce
  • Identify trends and insights, and optimize spend and performance based on the insights



  • Work with Dior Headquarters E-Commerce team on Dior.com implementation.
  • Maximise recruitment opportunities within the site and externally
  • Implement short, medium and long term SEO strategy


From 3 to 5 years of experience in Marketing & E-commerce

Master degree with if possible a Digital / E-Business Specialisation


Key competencies:

Commercial Marketeer with high level of Business Orientation

Negotiation skills

Strong Communication skills

Ability to manage priorities

Results driven, Analytical & Team player


Technical skills:

Budget Management experience


Campaign Management tools

CRM Database management

Ecommerce systems

Google analytics

Excellent in English, Danish will be a plus


Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

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