E-Business Performance Manager

  • Company: Moët Hennessy USA
  • Country / Region : United States
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 5 years
  • Reference No.: MHUS00462
  • Date of publication: 2021.03.24

Position

The Performance Manager leads the measurement and assessment of the performance of all consumer-facing E-Business programming within MHUSA across Retailers, Marketplaces, Brand CRM and Brand Media.  

E-Business Data Reporting

  • Create and design a regular E-Business reporting dashboard for the business, built off data from multiple sources including but not limited to: Retailers, Marketplace Platforms, Nielsen, IRI and other data syndication platforms
  • Formulate appropriate KPIs for the business, focused primarily on sales performance and consumer engagement
  • Respond to requests for detailed and granular information from internal and external stakeholders, especially regarding E-Business or CRM program performance
  • Collaborate closely within the MHUSA data ecosystem between IT, Business Intelligence and other key data stakeholders Globally to formulate and maintain data reporting patterns and integrity

CRM Performance Management

  • Work with the CRM Director to assess performance of brand CRM campaigns
  • Performance analysis of brand's CRM database to optimize, cleanse and improve
  • Develop a Test & Learn approach to new communications, and understand how to improve shoppability of commercial led communication
  • Understand who the most effective retail partners are to drive CRM traffic too based on analysis of Open Rates, Click-through-Rates, Add-to-Carts and Purchases, as well as other data points

E-Business Performance Optimization

  • Assess historical program performance on a variety of channels (retailers, marketplaces etc) to provide a comparative analysis on sales and consumer engagement, inclusive of ROI analysis where valid
  • Develop such an analysis to determine future success factors for programming, including but not limited to: brand/s featured; timing of campaign; creative featured; campaign messaging; retailer/platform of activation; fulfillment method
  • Leverage multiple consumer and retail data sources to create a definitive comparison tool for internal benchmarking purposes, and use this to develop a "playbook" of best practice activations
  • Create and prepare analysis based on Global E-Retail team needs, such as compiling of the Online Activation Library
  • Be a key user of the Global E-Retail Survey, and share insights and reporting linking the survey KPIs (merchandising and distribution) to sales performance

Retailer and Platform Analysis

  • Support the E-Business team and key E-Business Stakeholders with analysis for key accounts and platforms, such as Drizly, Wine.com, TotalWine.com, Instacart, Minibar, ReserveBar (amongst others)
  • Provide Quarterly E-Business Depletions estimates for US and Global Reporting, and develop methodology to improve the estimates over time
  • Use performance analysis to identify future opportunities for growth or optimization for E-Business go-to-market strategy

Data Sourcing and Integration

  • Identify and locate new sources of data streams pertinent to E-Business, and understand how they can be integrated into MHUSA's existing infrastructure. Examples are data from retailers, marketplaces, data syndicators, panels and subscription services
  • Continuously review, understand and codify the available data sources for all E-Business and CRM channels for MHUSA
  • For any new data sources or streams identified, work with IT and Systems to integrate data stream into existing infrastructure and platforms.

Profile

Education:   Undergraduate Degree required

 

Languages:  English, working knowledge of French a plus

 

Experience and Skills: 

 

  • Minimum of 3 years' experience in an E-Retail or Retail role with front line data experience is required, with a proven track record and experience in building customer relationships, and deep understanding of customer specific needs (retailer, pure player, distributor) ideally within Wines and Spirits, or Consumer Packaged Goods
  • Minimum of 3 years' experience working in a digital marketing or eCommerce specific function, with demonstrated achievements and results across paid, owned and earned media, and a strong command of data analysis
  • Demonstrable analytical skills and understanding of syndicated data and its applicability to Wines & Spirits categories is essential
  • Must have familiarity and experience with managing and obtaining data from multiple data platforms including but not limited to: Qlik; PowerBi; DOMO; Looker; Tableau; Periscope/Sisense
  • Deep understanding of the e-retail & eCommerce space, including content, KPIs, data, best practices and trends
  • Demonstrated understanding of the various digital levers as they apply to conversion & engagement, as well as new trends and technologies and their impact on today's consumer's shopping habits
  • Strong business / commercial orientation with ability to create, target, analyze / measure programs and sales performance.
  • Ability to drive change and educate and influence groups
  • Ability to work across functions, levels and resources, both internal and external
  • Self-motivated change agent with ability to show strategic vision and tactical application and follow-through
  • Excellent writing and presentation skills - must be very proficient with MS Word, Powerpoint and Excel, with a strong focus on effective sales and marketing presentation preparation

Ability to manage several projects in various stages and adhere to deadlines, attention to detail, can work independently


Additional information

Moet Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moet Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

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