e-Commerce Executive

  • Company: Moët Hennessy UK
  • Location: United Kingdom
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 2 years
  • Reference No.: MHE00852
  • Date of publication: 2019.03.05

Position

MISSION

The goal of this role is to create a strong relationship between the marketing and sales sides of the online channel for MHUK.

The candidate will be responsible for project managing all activations to go live across our e-business partners. This will involve working closely with brand teams, e-business partners, the MHUK sales team and agencies to agree promotional calendars, place A&P spend, create/collate assets and execute campaigns.

The e-Commerce Executive will also be involved in researching and using benchmarking tools in order identify new potential e-commerce partnerships and coordinate tests with identified partners.

MAIN RESPONSIBILITIES

UK Market Activations:

  • Serve as market expert for branded activations (events, on/off premise activations, new product launches).
  • Work closely with the marketing team to execute the agree promotional plan for the year across our direct to consumer business (Clos19) and our other e-business channels. This will include campaign planning, collation of assets, campaign execution and an analytical wrap up.
  • Produce reporting detailing the impact of e-commerce activities (product sales + experiences)

Digital Marketing:

  • Collaborate with Global team on Paid campaign KPI setting and evaluation.
  • Influence UK digital marketing and communication team to create and maintain alignment around key product/campaign pushes.

Advertising & Promotion monitoring:

  • Manage the operations and planning of A&P invoicing.
  • Recommend A&P optimizations in regard to Paid Social and local activations.
  • Set phasing of A&P budget spend.

Innovation:

  • Conduct UX testing to recommend optimization for direct to consumer business (Clos19) and our other e-commerce websites.
  • Look for potential partnerships with up and coming businesses that can provide online visibility and commercial opportunities
  • Run Pilot tests with identified partners to increase sales and conversion for unproven channels

Team Management:

Provide mentorship to one intern. Develop personal leadership goals and work on completion by calendar year end.

 

WORKING RELATIONS

INTERNAL

  • MHUK Sales Teams
  • MHUK Brand / Marketing Teams
  • Clos 19 Central team
  • Moet Hennessy Europe & Maison teams
  • Category team
  • PR and events
  • Customer Services
  • Credit control
  • Finance

EXTERNAL

  • Customers: Designated e-Retailers
  • Marketing & Point of Sale Agencies

 


Profile

Education: Degree level education

Professional experience & know how:

  • Understanding of digital landscape
  • Experience of account management, e-commerce management or buying
  • End to End project management experience
  • Experience of retail direct to consumer websites
  • Exposure to premium / luxury brands / Wine & Spirits brands
  • Proficient in Microsoft Office
  • Experience of influencing internal and customer stakeholders

 

Personal & interpersonal skills:

  • High level of Drive, Energy and Passion
  • Affinity for luxury brands
  • Very well organised
  • Strong Communicator and relationship builder
  • Highly Numerate
  • Independent, creative thinker
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