E-Commerce Manager, Hong Kong & Macau

  • Company: Guerlain Asia Pacific
  • Country / Region : Hong Kong
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 5 years
  • Reference No.: GUER02217
  • Date of publication: 2021.04.28



  • Operate and manage all e-commerce channels (own official website and 3rd party marketplaces), develop the e-Business strategy to drive the sales growth in all e-Commerce channels
  • Be accountable for budget planning, sales phasing and KPI settings
  • Liaise with HQ to roll-out global and local eBusiness initiatives and define the annual launch plans and strategies
  • Build localized strategy and roadmaps for sustained growth in Hong Kong together with key stakeholders
  • Plan and deliver campaigns across channels including onsite, email, paid advertising as well as implement omni tactical initiatives
  • Develop strategies for improving customer retention and LTV in the medium-long term
  • Work with marketing to develop digital/ omni campaigns incorporating local partnerships to grow customer base
  • Improve customer experience by innovating throughout the entire fulfillment cycle (customer service, payments, delivery, etc).
  • Engage closely with all stakeholders and the retail team to continue and enhance the seamless omni-channel experience
  • Formulate and prepare marketing and seasonal merchandise sales plan and inventory report for management review
  • Monitor traffic and performance marketing ROI, such as SEM, paid social and re-targeting
  • In charge of daily analysis of sales and reporting on KPIs and generate actionable insights
  • Make data-driven decisions and cultivate an "always-improving" culture
  • Lead the omni-innovation to create excitement for our beauty community
  • Mentor and lead team to success - setting appropriate KPIs and career development plans



Experience and Skills:

  • Bachelor degree in business, e-Commerce, digital marketing or related discipline
  • Minimum 5 years of e-commerce experience, preferably in beauty or consumer goods
  • Sound track record on e-commerce sales growth and experience at reporting to headquarter are highly preferred
  • A passion for numbers and outstanding analytical skills; native in analytical tools (Google Analytics 360 etc) to drive business / marketing results, transforming data to actionable insight and recommendation
  • Excellent communication and project management skills, able to work both independently and as part of a team with can-do and positive attitude
  • Strong multi-channel marketing skills - performance marketing, CRM, social media
  • Fluency in written and spoken English and Chinese


Personal Attributes:

  • Genuine passion for digital trends
  • Creative, enthusiastic, keen to learn
  • Strong leadership skills with ability to empower and influence the team toward a shared vision
  • Comfortable with ambiguity
  • Problem solving skills
  • Enjoys working with others and being involved across a range of projects & challenges

Ability to stay calm in a storm


Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group & the Houses