E-commerce Site Manager - New York, NY

  • Company: Fendi North America
  • Country / Region : United States
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 5 years
  • Reference No.: FEND01607
  • Date of publication: 2020.12.02


Main Objective

The E-Commerce Site Manager will support the Digital business across the Americas, managing the digital merchandising and online product catalogue for US, and Canada as well as supporting special partnerships.  Primary functions will include providing detailed sales & KPI reporting, managing the launch of new products and removal of discontinued styles, visually merchandising the website, mitigating online content errors, reviewing client feedback, and optimizing cross-selling and internal search. The ideal candidate embraces a fast-paced environment and has exceptional communication skills along with digital savvy and an understanding of luxury codes.

Product & Visual Merchandising Content Management

  • Provide day to day support by updating the fendi.com website using the Content Management System (CMS):
    • Refresh the sequence of the product selection shown in respective filters
    • Visually merchandise relevant on-site search results
    • Prepare Cross-Selling opportunities
    • Remove discontinued products from the site
    • Ensure price changes are correctly displaying
  • Organize and execute online launch plans for Digital offer
    • Liaise with the digital merchandising team in Rome to ensure on time delivery of product assets
    • Partner with Digital fulfillment team to validate new products are accurately represented on web
  • Consistently audit the site and review client feedback to ensure quick resolution of website errors
    • Advise on existing issues or needs regarding visuals, pictures, texts, and animations
    • Change main SKUs or product placement based on stock availability and strategic product focus

Reporting & Analysis

  • Build and maintain an integrated launch calendar with full tracking of products launches, media campaigns, newsletters, SMS and all aspects of a successful e-commerce launch
  • Pull sales reporting and analyze performance by gender, category, and SKU to identify opportunities to maximize digital sales
  • Use Google Analytics to track key performance indicators such as traffic, click thru rate, bounce rate, & conversion to maximize client engagement
  • Review product availability and stock forecast to help make informed, strategic decisions on site placement
  • Analyze key luxury and digital competitors to identify best in class examples for strategic proposals, with focus on commercial events

Communication & Partnerships

  • Collaborate with Digital Production & Marketing teams to ensure seamless execution for products featured in web content & communications
  • Work closely with Digital Merchandising team in Rome to ensure timely delivery of assets and troubleshoot systems issues
  • Review local offer with zone Merchandising teams, tailoring the Digital client experience to align with local priorities

E-commerce Operations

  • Work with zone merchandising and supply chain to manage pre-order fulfillment
  • Partner with Operations Manager and Retail team to execute Buy Online From Store, Pick Up In Store and all other omnichannel initiatives and ensure these are properly communicated on fendi.com



Additional Requirements:

  • Digital savvy & tech friendly: understanding of digital client experience and proficiency with online content management systems
  • Sensibility for luxury products and fashion, understanding of "luxury codes"
  • Computer literacy (Excel, Word, PowerPoint)
  • Attention to detail with ability to adapt to changing priorities
  • Strong organizational skills
  • Analytical skills with experience with sales & digital performance metrics
  • Strong written and verbal communication skills
  • Foreign language skills, Italian/Spanish/Portuguese a plus
  • Able to follow all health and safety guidelines

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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