E-commerce Store Manager

  • Company: Fendi
  • Location: Italy
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 2 years
  • Reference No.: FEND01078
  • Date of publication: 2019.06.10


The position is based in Fendi HQ in Rome. Reporting to the WW E-Business Director, the candidate will have the main responsibility to grow Fendi.com business online, coordinate the global e-business strategy and support the localization and implementation in the different Regions.

Main Responsibilities:


  • Coordinate zone e-business activities regarding merchandising, product launches, stock allocation
  • Prepare the merchandising guidelines and monitor/review onsite merchandising for all ecommerce markets
  • Support the zones teams to start differentiating merchandising plan within each market
  • In alignment with Digital Team, definition of main updates to the commercial calendar and coordinate the implementation of the zones on site
  • In alignment with Digital Team, optimize marketing campaigns for all channels
  • Monitor the application of central guidelines regarding client contact strategy
  • Support the zones during the buying sessions, organizing and coordinating dedicated touch bases with other teams (Merchandising, Sales&Marketing,...) to drive online priorities during the campaigns
  • Coordinate from a business point of view the implementation of all the special projects and commercial initiatives
  • Performance monitoring: sales reporting by market/collection/product category. Sales, Stock &Sell Through Analysis; monitor of Conversion Rate, Average Order Value, Return Rate, Orders evolution, Newsletter ecomm performance
  • Identify action plans to support zones in achieving sales and KPIs targets.



  • Working from 3 to 5 years in E-Commerce B2C, experience in retail and fashion or luxury is a plus
  • Strong communication and teamwork
  • Proactivity, creativity and passion for luxury
  • Ability to manage several projects simultaneously and meet tight deadlines, good at prioritizatio
  • Capability to work well in a changing, fast and dynamic environment
  • Strong written and verbal communication skills
  • Fluent English needed
  • Very good knowledge of Excel, Power Point and E-Commerce & Reporting IT tools

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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